14 & 15 Februari 2011 Strategic Pricing: Mastering the Strategies and Tactics of Pricing

An improved price policy rewards. Price increases have up to 4 times the

impact on the company profit as for example a proportional volume

increase. Research shows that an increase in the price of 1% leads to an

increase of the profitability of 11%! But this does not mean that it is

judicious to raise the price without any consideration!

This intensive training offers a firm base for a targeted price policy. You

get an insight in the components which influence the price, followed by

the different steps of an optimal pricing process and innovative price

determination. You discover which factors cause price pressure, how you

can handle it and how you can react to price aggressive competitors. This

is illustrated by means of real practice cases and with sufficient possibility

for interaction.

RESULTS

1. You understand the main challenges when it comes to pricing

2. You speak the pricing language of pocket prices, band width, price

waterfall, etc.

3. You understand the difference between value and willingness to pay

4. You understand the different pricing strategies with their advantages

and disadvantages

5. You have insight in the different price setting techniques

6. You can set-up your own pricing process

7. You know the main pricing research tools to close info gaps

8. You understand the pricing game

9. You know how to avoid to avoid pricing wars

10. And how to fight back when it is unavoidable.