Brand Strategy

Brand Strategy

Managing Brands for Competitive Advantage

This two day programme gives you a deeper understanding of the strategic implications of branding for organisations and a set of practical tools for effective brand management. The programme articulates a strategic vision of branding, as opposed to the common view of branding as an aspect of advertising or product image. Brands are ‘symbols for sale’, and this programme shows you how to create and market them for success.

You will gain:

• A deeper understanding of the power of brands for customers and organisations;
• The practical skills to (better) position products or services;
• The tools to better understand customers and competitors;
• The ability to develop strategies for managing brands over time and for organic growth;
• The skills to leverage your organisation’s brand portfolio for growth.


For Who

This programme is intended for people with an interest in consulting, entrepreneurship, and general management. This may include managers with direct responsibilities in marketing and branding - both in B2C and B2B.

Dates:
29 - 30 November 2012

Fee:
€ 1.700 (excl. VAT 19%)
10% discount for EUR and RSM alumni