- Niveau:
- Kosten:
- Totale lesduur:
- Max. deelnemers:
- 15
- Meer informatie:
- http://www.rsm.nl/home/execed/open_enro…
- Startdatum en plaats
- 14 maart 2012, Rotterdam. +1 andere startdata
Meer informatie
Tip: Ontvang gratis en vrijblijvend meer informatie over programma, startdatum, locatie, prijzen en inschrijving:
Overzicht
10% discount for RSM/Erasmus University alumni
For solutions from the frontiers of management thinking. Think RSM!
If you are open to new ideas and updating your thinking for the benefit of your business, it’s time for Open Programmes.
Ervaring met deze opleiding?
Heeft u de opleiding Essentials of Marketing bij Rotterdam School of Management, Erasmus Universiteit gevolgd? Help anderen door uw ervaring te delen op Springest!
Springest zal € 1 doneren aan Stichting Edukans als dank voor uw ervaring.
Essentials of Marketing
Essentials of Marketing provides you with a comprehensive understanding of the basic concepts and practices of modern marketing. In two intensive days you will understand and apply the basic techniques of marketing, including branding, positioning, promotion, segmenting and targeting customers. The programme deals with consumer as well as business-to-business issues. Participants in ‘Essentials of Marketing’ will:
- Understand the decision making process and the role of marketing throughout the organisation
- Understand their customers and competitors better
- Understand the impact of the external environment on an organisation
- Understand how to recognise and m…
Startdata en plaatsen
- Woensdag 14 Maart 2012, Rotterdam
- Woensdag 24 Oktober 2012, Rotterdam
Beschrijving
10% discount for RSM/Erasmus University alumni
For solutions from the frontiers of management thinking. Think RSM!
If you are open to new ideas and updating your thinking for the benefit of your business, it’s time for Open Programmes.
Essentials of Marketing
Essentials of Marketing provides you with a comprehensive understanding of the basic concepts and practices of modern marketing. In two intensive days you will understand and apply the basic techniques of marketing, including branding, positioning, promotion, segmenting and targeting customers. The programme deals with consumer as well as business-to-business issues. Participants in ‘Essentials of Marketing’ will:
- Understand the decision making process and the role of marketing throughout the organisation
- Understand their customers and competitors better
- Understand the impact of the external environment on an organisation
- Understand how to recognise and maintain stakeholder relationships
- Write a marketing plan for their business/organisation.
Curriculum
Day 1
Morning:
Principles of Marketing & Market Orientation
Creating Value
Segmentation & Targeting
Afternoon:
Positioning
Strategic Brand Management
Evening:
Writing the Marketing Plan
Day 2
- Morning:
Pricing Tools & Strategies
Customer Relationship Management
Afternoon:
Promotion: Advertising & eMarketing
For Who
Managers newly appointed to a marketing function
Professionals who need an overall picture of the marketing function
Non-commercial professionals who want to move to a commercial function
" Testimonials This programme covers the essentials very well and, through the business improvement plan, makes sure you apply them."
Erik Broertjes, Director Broertjes Groep BV
Essentials of Marketing was Essential for structuring knowledge that I gained from a little working experience in a job where I support Marketing & Sales."
Sanne Vrijmoet, Business Intelligence Officer, Royal DSM N.V.
Ervaringen
Er zijn nog geen ervaringen. Deel uw ervaring en help zo anderen kiezen. Als dank voor uw moeite doneren wij €1,- aan Stichting Edukans.
