Essenties van Strategie / Essentials of Strategy

Essentials of Strategy

This two day programme has been created to equip you with a thorough understanding of strategy and the analytical and conceptual skills necessary for gaining strategic advantage and contributing to the success of your company. You will get to grips with the basic elements of strategy, tackle contemporary business challenges, learn to recognise the potential for competitive advantage, and make your input relevant, valuable, and integral to your company’s strategy.

Participants in 'Essentials of Strategy will:

• Develop state-of-the-art knowledge in the basics of strategy
• Acquire skills to analyse industries and the competition, and their effect on company s…

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Essentials of Strategy

This two day programme has been created to equip you with a thorough understanding of strategy and the analytical and conceptual skills necessary for gaining strategic advantage and contributing to the success of your company. You will get to grips with the basic elements of strategy, tackle contemporary business challenges, learn to recognise the potential for competitive advantage, and make your input relevant, valuable, and integral to your company’s strategy.

Participants in 'Essentials of Strategy will:

• Develop state-of-the-art knowledge in the basics of strategy
• Acquire skills to analyse industries and the competition, and their effect on company strategy
• Broaden their understanding of how to identify and create competencies and capabilities
• Augment insights on how to effectively organise strategy
• Develop analytical skills to (re)formulate and (re)conceptualise strategies
• Enhance their ability to develop the building blocks necessary for creating successful strategies
• Devise an action plan tailored to their personal business challenges

For Who

• Manager new business development
• Strategy analyst
• Alliance / Acquisition manager
• Technical or functional manager who aspires to a senior management position  

Faculty:
Dr. Raymond van Wijk
Raymond van Wijk is Assistant Professor at the Department of Strategy and Business Environment of the Rotterdam School of Management, Erasmus University. He teaches successful core strategy courses in a variety of graduate programmes. Raymond’s teaching activities in the executive programme involve courses not only on strategic management but also on corporate development, in which the role of alliances and mergers & acquisitions as part of corporate strategy are explored and discussed. Currently, his research focuses on knowledge flows, absorptive capacity and exploration and exploitation.