Frontiers in Marketing

“Six state-of-the-art seminars designed to disseminate cutting edge research and ideas about topical marketing concepts.”

Marketing serves a fundamental function by connecting firms with customers and, hence, by providing the nexus between supply and demand. It is also an area where firms cannot afford to be complacent due to the current economic climate, globalization, new telecommunication technologies, and other long-term trends.

Frontiers in Marketing seminars will blend theory and practical insight about topical marketing issues. The Department of Marketing Management at the Rotterdam School of Management is one of the best marketing groups in Europe. Our world-class faculty has teamed up with leading practitioners to deliver a series of unique evening seminars. They will also serve as an opportunity for managers to share experiences and network. 

Frontiers in Marketing offers you the opportunity to:

• Develop your understanding of the most topical marketing issues through a unique combination of research, theory and practice
• Increase your marketing skillset through a series of cutting-edge masterclasses
• Learn about the latest findings and developments that are not yet out in the mainstream
• Share best practice examples and ideas with some of the world foremost experts in the field.

Benefits

In addition to gaining valuable insights from the seminars, the Frontiers in Marketing series will offer managers the following benefits:

Networking opportunities

• Before each event, a reception with food and drinks in a relaxed atmosphere will offer a great opportunity for participants to network with other professionals and to meet the speakers.

Recruitment opportunities

• The MSc in Marketing run by the Department of Marketing Management at RSM is one of the best European postgraduate programmes in marketing, and an important source of new talent for many employers in the region. We will select the top 15% of students and invite them to join the events. Hence participants of Frontiers in Marketing will have the opportunity to get to know our very best students. We will also collate CV´s for those interested