Sales Leadership Diploma Programme

Sales Leadership Diploma Programme

In today's tensed business markets, prosperous relationships with customers are again fully appreciated. As customers have become strategic assets, your success and that of your company is determined by the ability to retain and grow customers as well as attract and win new, strong relations. More than ever, sales leadership is needed to differentiate your value proposition in the customer's perception.

The Sales Leadership Diploma Programme is a challenging, interactive and highly intensive 7 day, two module course, which will enable you to:

• Develop a new vision on the strategic role and ambition of the sales function.
• Understand how sales can deal with the new buying reality and how a winning value proposition is created.
• Understand and master the language of other business disciplines, in their relationship with sales.
• Bring into action a high performance sales approach, by understanding the organisational building blocks and key success factors.
• Manage and orchestrate major account sales, by driving the decision making process and deeply understanding the political game.
• Operate and communicate on senior executive level in the customer organisation as well as in your organisation, in matching high level buying and selling processes.
• Effectively deal with other cultures in an international sales environment.
• Assess and develop strengths in leading your sales team towards success.
• Implement sales leadership in your own organisation.

Participants are encouraged to bring in a 'must win' sales challenge as a development project and will return with actionable strategies for success.

For Who

You are designated to become a future sales leader. You will have a higher education background and ample sales experience as team leader and/ or key account manager

Testimonials

"I couldn’t have imagined how much the Sales Leadership Programme would bring me. Huge personal growth, a good network of fellow professionals, a great deal of knowledge and useful concepts. My thesis focused on international growth of our company and I developed a ‘roll out’ model and sales plan for new markets. I am now taking a new step in my career in which I can apply the knowledge and experience directly." Marijke Vos, Directeur Evodos Algae Technologies

"The commercial issues for our company were complex. The size and structure of our worldwide co-operation did not make these any easier. Firstly a culture change had to take place, from Operational Excellence to a Sales Driven culture. At the same time we wanted to implement an organisational change, moving from a central corporate sales operation to a decentralised sales organisation using resellers. This was the subject of my project plan. Within 8 months after completion of the SL programme our new Sales organisation was solid as a rock and we had made a good start to changing the culture.

"Without the SL programme and my fellow candidates we would not have been able to accomplish our objectives in such a short space of time. I would recommend the programme to anyone who wants to be taken seriously as a Sales Leader. It’s a must for anyone whose commercial organisation can use some inspiration." Paul Bernardt, General manager – UniGroup Worldwide UTS

Programme Director: Faust Mertens MBA, Visiting Faculty