Beschrijving
Learn how to influence minds and shape behaviour, ethically and effectively, at your own pace. The complete SUE method. The complete SUE Behavioural Design method as a self-paced online course, the same frameworks used by more than 10,000 professionals across 45+ countries. Across 33 lessons you learn how decisions are really made (System 1 and System 2), the SUE Influence Framework, the SWAC model, and how to turn an understanding of why people do what they do into interventions that change it. It is for anyone in marketing, CX, HR, leadership or product who wants a method they can apply straight away, with no prior behavioural science needed. Every lesson is short and focused, so you can p…
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Learn how to influence minds and shape behaviour, ethically and
effectively, at your own pace. The complete SUE method. The
complete SUE Behavioural Design method as a self-paced online
course, the same frameworks used by more than 10,000 professionals
across 45+ countries. Across 33 lessons you learn how decisions are
really made (System 1 and System 2), the SUE Influence Framework,
the SWAC model, and how to turn an understanding of why people do
what they do into interventions that change it. It is for anyone in
marketing, CX, HR, leadership or product who wants a method they
can apply straight away, with no prior behavioural science needed.
Every lesson is short and focused, so you can pause, rewind and
revisit for life, before a pitch, during a project or in a new
role. You get lifetime access, downloadable tools and templates, AI
Prompt Guides plus access to the SUE Guru in Claude, Co-Pilot or
ChatGPT, personal feedback from the SUE team, and an
EQAC-accredited certificate you can share on LinkedIn.
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