Marketing Strategy (Marketingstrategie)

Niveau
Tijdsduur
Trainer
Gary Raucher
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Opleiderscore: starstarstarstarstar 10 Big M Marketing heeft een gemiddelde beoordeling van 10 (uit 1 ervaring)

Tip: meer info over het programma, startdatum, prijs, en inschrijven? Download de brochure!

10
Gemiddeld cijfer voor Marketing Strategy (Marketingstrategie)
Gebaseerd op 1 ervaring Lees alle ervaringenchevron_right
Gabriela Costa Grillo
starstarstarstarstar
Gabriela Costa Grillo
Global Product Marketing Manager at TomTom Sports
10
Marketing Strategy (Marketingstrategie)

"When I left business school, I was confident that I knew how to do marketing. “All you need to do is create a solid marketing plan, with the right marketing mix.” And after 6 years of working in a marketing department, I realize that it is not uncommon for companies to think the same way I did.

However, this course teaches us is that business that are successful go beyond the 4P’s. These businesses put marketing in the core of their company’s strategy; they do what Gary calls “Marketing”, with a big M.

With the right balance between theory from renowned marketing strategists and real-life practical examples, Gary’s clear, interactive and concise course teaches us all the components of a Marketing Strategy and how you can use them to achieve your business goals.

I am so glad to have followed this course. I left the room full of excitement and ready to start doing Marketing, with a capital M. I highly recommend this course to anyone who wants to learn how to bring their business to the next level." - 22-04-2017 09:30

"When I left business school, I was confident that I knew how to do marketing. “All you need to do is create a solid marketing plan, with the… alles lezen - 22-04-2017 09:30

Startdata en plaatsen

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Big M Marketing biedt haar producten standaard aan in de volgende regio's: Amsterdam

Beschrijving

Marketing Strategy: How to build sustained competitive advantage

This course is intended to help you think more strategically about Marketing, so that you can develop and implement more impactful Marketing plans.

Marketing strategy, quite simply, is about making choices and then aligning all of your company’s activities around those choices.  Therefore, this course will help identify the critical decisions which need to be taken by your organisation and importantly the consequences those decisions should have on your company as a whole.

Through a combination of case-study discussions and business simulation exercises, you will experience first-hand what it takes to develop a coherent Mark…

Lees de volledige beschrijving

Veelgestelde vragen

Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: Marketingstrategie, Marketing, NIMA Marketing-A, NIMA Marketing-B en Online marketing.

Marketing Strategy: How to build sustained competitive advantage

This course is intended to help you think more strategically about Marketing, so that you can develop and implement more impactful Marketing plans.

Marketing strategy, quite simply, is about making choices and then aligning all of your company’s activities around those choices.  Therefore, this course will help identify the critical decisions which need to be taken by your organisation and importantly the consequences those decisions should have on your company as a whole.

Through a combination of case-study discussions and business simulation exercises, you will experience first-hand what it takes to develop a coherent Marketing strategy.  You will have the opportunity to practice analysing potential customer segments, selecting the right target audience, and determining the best position for a new proposition.

And because the best strategy in the world isn’t worth anything if it doesn’t get implemented, you will learn tools and techniques to bring your strategy to life.  You will be exposed to the latest thinking around customer journey mapping and touchpoint prioritisation to ensure you will be able to pragmatically apply the knowledge you gain to your current business situation.

This full-day course, taught directly by Marketing expert Gary Raucher, will leave you with the tools and techniques you need to bring your current Marketing strategy to the next level.

Intended Audience

This class is specifically designed for people who work in Marketing, Brand or Communications and who want to deepen their understanding of strategic Marketing.  Participants should have at least 5 years of relevant work experience and a college (HBO) or university (WO) education.

The format of the class will be highly immersive and interactive, so participants should be comfortable working in teams and should be willing to share their own professional experiences.

Learning Objectives

By the end of the course, you will be able to:

  • Understand the critical importance of segmentation, targeting, and positioning
  • Develop a compelling Value Proposition House
  • Create a stronger, more impactful Marketing plan
  • Draft a world-class integrated communications brief
  • Identify areas for brand alignment in your company

Good to Know

To ensure an intimate and collaborative environment, the course will be capped at 15 participants.  To ensure ample opportunity to learn from peers, the course will have a minimum of 8 participants.

The venue for this session will be in Amsterdam, and will be easily accessible by both car and public transportation.

The cost of the one-day Marketing Strategy course is 975 Euros (Ex-BTW).

We believe that good training is not good enough. So our ambition is to raise the bar and deliver training courses that equip Marketing and Communications professionals with the skills they need to have a much bigger business impact.

Our belief is that Marketing often sells itself short. And that most Marketing training courses tend to make little long term impact.  So all our courses are designed to give Marketing and Communications professions the motivation and knowledge to unlock their true potential.

Our courses are led by international Marketing industry experts who have first-hand experience of what it really takes to delivering big business results.

Our Marketing courses are designed to have a bigger impact because:

  • You learn by doing -  courses are immersive and interactive
  • Each course is tailored around you -  we customise content around attendees
  • You learn from the best -  courses are led by award-winning, industry leaders
  • You get the attention you need  -  we limit the number of attendees
10
Gemiddeld cijfer voor Marketing Strategy (Marketingstrategie)
Gebaseerd op 1 ervaring
Gabriela Costa Grillo
starstarstarstarstar
Gabriela Costa Grillo
Global Product Marketing Manager at TomTom Sports
10
Marketing Strategy (Marketingstrategie)

"When I left business school, I was confident that I knew how to do marketing. “All you need to do is create a solid marketing plan, with the right marketing mix.” And after 6 years of working in a marketing department, I realize that it is not uncommon for companies to think the same way I did.

However, this course teaches us is that business that are successful go beyond the 4P’s. These businesses put marketing in the core of their company’s strategy; they do what Gary calls “Marketing”, with a big M.

With the right balance between theory from renowned marketing strategists and real-life practical examples, Gary’s clear, interactive and concise course teaches us all the components of a Marketing Strategy and how you can use them to achieve your business goals.

I am so glad to have followed this course. I left the room full of excitement and ready to start doing Marketing, with a capital M. I highly recommend this course to anyone who wants to learn how to bring their business to the next level." - 22-04-2017 09:30

"When I left business school, I was confident that I knew how to do marketing. “All you need to do is create a solid marketing plan, with the… alles lezen - 22-04-2017 09:30

Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

Download gratis en vrijblijvend de informatiebrochure

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