Diffusion of Innovations
Diffusion of Innovations
Beschrijving
Diffusion of Innovations is an examination of the many ways that new ideas and technologies come to be adopted by users. In particular, this book describes in detail the stages an innovation passes through on its route to adoption, the different types of people that adopt innovations and how the process of diffusion can be influenced.
Who should read
Salespeople and researchers interested in the theory of innovation diffusion Anyone interested in how ideas are adopted and spread throughout a culture Innovators curious about how to increase the chances of their innovation being widely adopted
About the author
Dr. Everett M. Rogers is a pioneer of research on innovation diffusion, and coined t…
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Diffusion of Innovations is an examination of the many ways that new ideas and technologies come to be adopted by users. In particular, this book describes in detail the stages an innovation passes through on its route to adoption, the different types of people that adopt innovations and how the process of diffusion can be influenced.
Who should read
Salespeople and researchers interested in the theory of innovation diffusion Anyone interested in how ideas are adopted and spread throughout a culture Innovators curious about how to increase the chances of their innovation being widely adopted
About the author
Dr. Everett M. Rogers is a pioneer of research on innovation diffusion, and coined the now-famous phrase, “early adopter.” Before his death in 2004, Rogers was a Distinguished Professor Emeritus in the Department of Communication and Journalism at the University of New Mexico.
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