Writing That Works
Writing That Works
Beschrijving
Writing That Works (1981) is the definitive guide to business writing. These blinks are full of advice on how to write clear, compelling and succinct business communications, covering everything from quarterly reports to presentations, emails and even resumes.
Who should read
Marketers and advertisers at all levels Students of business, marketing and advertising Entrepreneurs looking for tips on effective business writing
About the author
Kenneth Roman and Joel Raphaelson are former executives of the advertising and PR agency Ogilvy & Mather. Roman served as the company’s CEO, while Raphaelson was Executive Creative Director.
Veelgestelde vragen
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Writing That Works (1981) is the definitive guide to business writing. These blinks are full of advice on how to write clear, compelling and succinct business communications, covering everything from quarterly reports to presentations, emails and even resumes.
Who should read
Marketers and advertisers at all levels Students of business, marketing and advertising Entrepreneurs looking for tips on effective business writing
About the author
Kenneth Roman and Joel Raphaelson are former executives of the advertising and PR agency Ogilvy & Mather. Roman served as the company’s CEO, while Raphaelson was Executive Creative Director.
Deel je ervaring
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