Business Communication

Communication in business plays a crucial role in getting the work done and solving the problems at different levels internally. While a right word or gesture will lead to effective management as well dealing with conflict situations, the use of an undesirable word or gesture or a breakdown in communication can play havoc with organisational ethos. Similarly, its importance with external entities is tremendous as the right communication ensures the overall success of a business organisation. This book is an attempt to discuss the role of business communication in running modern business, and will be a very useful source for all, particularly MBA students.

Content

1. Introduction
   1. Meaning Of Communication
   2. Purpose Of Communication
   3. Process Of Communication
   4. Key Elements In Communication
   5. Characterstics Of Effective Communication
   6. Communication In Management
   7. Types Of Administrative Communication
   8. Types Of Internal Communication
   9. Dealing With Conflict
   10. Negotiation, Persuation, Mediation
2. Verbal And Non-Verbal Communication
   1. Meaning Of Verbal Communication
   2. Modes Of Verbal Communication
   3. Listening Skills
   4. Speaking Skills
   5. Non-Verbal Communication
   6. Barriers To Communication
   7. Overcoming Barriers
3. Written Communication
   1. Principles Of Effective Writing
   2. Business Letters
   3. Writing Reports
   4. Writing Proposals
   5. Writing Business Emails
   6. Writing Memos
4. Group Communication
   1. Meetings
   2. Minutes Of The Meeting
   3. Impact Of Technology
   4. Media Management
5. Employment Communication
   1. Introduction
   2. Writing Cv (Curriculum Vitae)
   3. Interview
6. Presentation Skills
   1. Process
   2. Examples Of Presentation Language