How To Build A Subscription Business

Around the World successful subscription-based companies like Netflix, Spotify and Zipcar are winning new markets, and at the same time big companies like Sony, Google and Amazon are heading towards subscriptions as part of their future revenue streams. The subscription revolution is happening!

How can you build your own subscription business or improve the one that you already have? This book will introduce you to the subscription economy and at the same time guide you through the 29 steps of how to build a subscription business.

The book contains many examples and 40 cases of successful subscription businesses from around the World.

Content

1. Introduction
2. Why subscription?
   1. Why consumers love subscription businesses
   2. Why companies benefit from the subscription model
   3. Overview
3. How to build a subscription business
   1. The seven stages
4. Subscription modelling
5. Subscription systems
6. Acquisition
7. Customer retention
8. Customer expansion
9. Customer win-back
10. Analytics
11. Conclusions

Appendix. 40 great subscription services to try before you die

References

Endnotes