Advanced Search Engine Optimization Strategies

Type product
Logo van Coursera
Opleiderscore: starstarstarstar_borderstar_border 6,3 Coursera heeft een gemiddelde beoordeling van 6,3 (uit 4 ervaringen)

Tip: meer info over het programma, prijs, en inschrijven? Download de brochure!

Beschrijving

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

Who is this class for: This course is primary targeted at people who have either gone through the other courses within the Specialization or people who al…

Lees de volledige beschrijving

Veelgestelde vragen

Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: SEO, Zoekmachine marketing (SEO/SEA), Online marketing, Google Analytics en Google Ads.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

Who is this class for: This course is primary targeted at people who have either gone through the other courses within the Specialization or people who already have a basic understanding of SEO and want to expand their knowledge and apply more intermediate-to-advanced techniques.

Created by:  University of California, Davis
  • Taught by:  Dave Lloyd, Senior Manager, Global Search Marketing

    Adobe Systems
Basic Info Course 5 of 6 in the Search Engine Optimization (SEO) Specialization Level Intermediate Commitment 4-6 weeks of study, 5-7 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.4 stars Average User Rating 4.4See what learners said Задания курса

Каждый курс — это интерактивный учебник, который содержит видеоматериалы, тесты и проекты.

Помощь сокурсников

Общайтесь с тысячами других учащихся: обсуждайте идеи, материалы курса и помогайте друг другу осваивать новые понятия.

Сертификаты

Получите документы о прохождении курсов и поделитесь своим успехом с друзьями, коллегами и работодателями.

University of California, Davis UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

Syllabus


WEEK 1


Introduction



Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.


12 videos, 5 readings expand


  1. Video: Course Overview
  2. Video: Welcome to Technical Search Engine Optimization
  3. Вопрос для обсуждения: Technical SEO
  4. Video: Discover What Technical SEO Can Do for Your Website
  5. Вопрос для обсуждения: Skills Needed for Technical SEO
  6. Video: Compare Website Performance and Analysis Tools
  7. Вопрос для обсуждения: Excel Plugin (Activity)
  8. Вопрос для обсуждения: Tools and Plug-ins
  9. Video: Compare Plug-in Tools for Technical SEO
  10. Вопрос для обсуждения: Browser Plug-ins (Activity)
  11. Video: Find and Fix Technical Issues on Your Website
  12. Вопрос для обсуждения: Technical Issues in Content (Activity)
  13. Video: Heighten Visibility with Google Quick Answers
  14. Вопрос для обсуждения: Quick Answers (Activity)
  15. Video: Boost Website Accessibility
  16. Video: Take Action with Analysis Tools to Improve Site Architecture
  17. Вопрос для обсуждения: Backlink Analysis Tools (Activity)
  18. Video: Analyze and Accelerate Page Load Speed
  19. Вопрос для обсуждения: Page Load Speed Tests
  20. Video: Conduct and Document a Website Audit
  21. Video: Achieve Positive Change Working with Stakeholders
  22. Материал для самостоятельного изучения: Use Canonical URLs
  23. Материал для самостоятельного изучения: Indicate Paginated Content
  24. Материал для самостоятельного изучения: Pagination with rel=“next” and rel=“prev”
  25. Материал для самостоятельного изучения: Infinite Scroll Search-Friendly Recommendations
  26. Материал для самостоятельного изучения: Registration and Subscription Sites

Graded: Intermediate Technical SEO

WEEK 2


Take Your Website Global



In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace.


9 videos, 4 readings expand


  1. Video: Introduction to Take Your Website Global
  2. Video: Prepare Your Framework for Global Expansion
  3. Вопрос для обсуждения: Framework
  4. Вопрос для обсуждения: Global SEO Comparison
  5. Video: Strategize to Grasp Global Opportunities
  6. Вопрос для обсуждения: Downsides to Global Web Expansion?
  7. Video: Use Principles and Practices to Win on a Global Level
  8. Video: Align with Search Engines’ Global Guidance
  9. Вопрос для обсуждения: Google Search Console
  10. Video: Structure Your URLs for Greatest Global Impact
  11. Вопрос для обсуждения: Country First, Then Language (Activity)
  12. Video: Employ Localization to Best Serve Global Customers
  13. Вопрос для обсуждения: Using Keywords to Identify Top Global Markets (Activity)
  14. Video: Engage Launch Strategies for Global Web Marketing
  15. Вопрос для обсуждения: Global Web Launch Process and Timelines (Activity)
  16. Вопрос для обсуждения: Content Optimization Plan (Activity)
  17. Video: Validate Global SEO and Empower Stakeholders for Global Roles
  18. Материал для самостоятельного изучения: International SEO Core Considerations
  19. Материал для самостоятельного изучения: How to Make the Most Out of an International SEO Campaign
  20. Материал для самостоятельного изучения: Multi-regional and Multilingual Sites
  21. Материал для самостоятельного изучения: Use hreflang for Language and Regional URLs

Graded: Take Your Website Global

WEEK 3


Make the Most of Mobile and App SEO



This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.


8 videos, 7 readings expand


  1. Video: Prepare for a Mobile Marketplace
  2. Video: Grasp the Huge Opportunity in Mobile and Apps
  3. Video: Check this List of Mobile Friendly Best Practices
  4. Вопрос для обсуждения: Common Issues in Mobile Web Design
  5. Вопрос для обсуждения: Mobile Friendly Test (Activity)
  6. Video: Beat the Competition with Easy-to-Find Apps
  7. Вопрос для обсуждения: App Ranking Factors
  8. Вопрос для обсуждения: Dissecting Images, Descriptions, and Reviews
  9. Video: Use Keywords to Optimize and Localize Your App Store
  10. Вопрос для обсуждения: Keyword Research (Activity)
  11. Вопрос для обсуждения: Selecting and Testing Keywords (Activity)
  12. Video: Interpret and Use Data to Competitive Benefit
  13. Вопрос для обсуждения: Enterprise Tools (Activity)
  14. Вопрос для обсуждения: App Optimization Tools (Activity)
  15. Вопрос для обсуждения: Dashboard for App Performance
  16. Video: Generate Great Business Results from Case Studies
  17. Вопрос для обсуждения: Findings, Insights, & Best Practices
  18. Video: Take Advantage of Innovations and Future Trends
  19. Материал для самостоятельного изучения: Mobile Friendly Aspects of Web Design (Resource)
  20. Материал для самостоятельного изучения: How to Get Started with Mobile Friendliness
  21. Материал для самостоятельного изучения: The Larger Context of Mobile
  22. Материал для самостоятельного изучения: How to Choose Your First Google Play ASO Keyword
  23. Материал для самостоятельного изучения: Get Discovered on Google Play Search
  24. Материал для самостоятельного изучения: Support HTTP URLs in Your App
  25. Материал для самостоятельного изучения: App Indexing

Graded: Make the Most of Mobile App SEO
Graded: App Store Optimization

WEEK 4


Identify Metrics to Drive Performance



Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders.


10 videos, 3 readings expand


  1. Video: Introduction to Identify Metrics to Drive Performance
  2. Video: Make Sense of Today’s Data to Provide Future Insights
  3. Вопрос для обсуждения: Questions You Must Answer
  4. Video: Overcome Common Mistakes & Errors in Data Analysis
  5. Вопрос для обсуждения: Common Mistakes & Concerns of Analysis
  6. Video: Quantify Success with Many Useful Metrics
  7. Вопрос для обсуждения: KPI Checklist
  8. Video: Measure What Matters with Data Analysis Tools
  9. Вопрос для обсуждения: Google's Trends & Search Console
  10. Video: Benefit by Learning to Use Google Analytics
  11. Вопрос для обсуждения: Google Analytics
  12. Video: Analyze Data Reports to Increase Revenue
  13. Вопрос для обсуждения: Reporting Examples
  14. Video: Consider Advanced Analytics to Drive Business
  15. Video: Enhance Performance with Enterprise-Level Platforms
  16. Вопрос для обсуждения: Marketing Dashboards
  17. Вопрос для обсуждения: Enterprise Level SEO Dashboard
  18. Материал для самостоятельного изучения: Measuring & Tracking Success of Your SEO Strategy
  19. Материал для самостоятельного изучения: The 14 Most Important SEO Metrics
  20. Материал для самостоятельного изучения: 21 Metrics for Monitoring SEO Health
  21. Video: Course Summary

Graded: Identify Metrics to Drive Performance

Blijf op de hoogte van nieuwe ervaringen

Er zijn nog geen ervaringen.

Deel je ervaring

Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.

Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

Download gratis en vrijblijvend de informatiebrochure

Aanhef
(optioneel)
(optioneel)
(optioneel)
(optioneel)
(optioneel)

Heb je nog vragen?

(optioneel)
We slaan je gegevens op om je via e-mail en evt. telefoon verder te helpen.
Meer info vind je in ons privacybeleid.