Business of Games and Entrepreneurship

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Opleiderscore: starstarstarstar_borderstar_border 6,3 Coursera heeft een gemiddelde beoordeling van 6,3 (uit 4 ervaringen)

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Beschrijving

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

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  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: As well as a form of art and entertainment, games are about business. Whether you want to work at a game studio, start your own business or make games as a hobby, recognizing the dynamic landscape of the videogame industry is critical to finding your place. This course will introduce you to game production, project management, teamwork skills, and how to position your game ideas and yourself in the broader marketplace. By the end of the course, you will be able to develop an impactful portfolio of game work to get noticed and/or develop an effective business plan to bring your game to market.

Created by:  Michigan State University
  • Taught by:  Casey O'D…

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Veelgestelde vragen

Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: Gamedesign, Functioneel ontwerp (ICT), Conceptontwikkeling, Casemanagement en Verzuim.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: As well as a form of art and entertainment, games are about business. Whether you want to work at a game studio, start your own business or make games as a hobby, recognizing the dynamic landscape of the videogame industry is critical to finding your place. This course will introduce you to game production, project management, teamwork skills, and how to position your game ideas and yourself in the broader marketplace. By the end of the course, you will be able to develop an impactful portfolio of game work to get noticed and/or develop an effective business plan to bring your game to market.

Created by:  Michigan State University
  • Taught by:  Casey O'Donnell, Associate Professor

    Media and Information
Basic Info Course 3 of 5 in the Game Design and Development Specialization Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.4 stars Average User Rating 4.4See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Michigan State University Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.

Syllabus


WEEK 1


Show Me the Money!



The reality is that making games isn't just about art and creativity, though sometimes some of us wish that were the case. All art has economic considerations. Creative people need food, shelter and safe creative spaces to work within. Thus, one way or another the question of the economics of games is going to prove important. So understanding the flow of money in the game industry, as well as how to protect your own ideas will prove paramount in being able to make the craft of making games an economically justifiable activity.


10 videos, 4 readings expand


  1. Video: Course Overview
  2. Reading: Welcome to the Dark Side...
  3. Video: The Business of Videogames
  4. Reading: The Game Industry and Making Money
  5. Video: Funding Models - Part 1
  6. Video: Funding Models - Part 2
  7. Video: Where are Games Sold?
  8. Video: How do You Make Money?
  9. Video: IP - Intellectual Property
  10. Reading: The IP Conundrum...
  11. Video: IP - Copyright
  12. Video: IP- Patents and Trade Secrets
  13. Video: IP - Protecting Yourself
  14. Reading: Template for SWOT Analysis

Graded: Reflecting on Games and Money
Graded: The Game Industry and Money
Graded: Intellectual Property
Graded: SWOT Analysis Document

WEEK 2


Games are Made of People



I think one of the most important things to realize about the business of games is that games are made up of people. While I'm borrowing the line from "Soylent Green" to be a bit funny, the reality is that creative people really do live and breath the games that they make and a game can't exist without a good team behind it. In this module, you will explore the fundamentals of game production and teamwork. You will get a foundation in some of the project management tools and techniques that while you may not use them on this project will help you be a better game developer in the long run.


10 videos, 5 readings expand


  1. Video: Teamwork Fundamentals
  2. Reading: A Game Production Primer
  3. Video: It's About the People
  4. Video: Project Management Techniques
  5. Reading: Project Management Tools and Techniques
  6. Video: Complexity and Iteration
  7. Reading: SCRUM in 10 Minutes
  8. Video: SCRUM
  9. Video: Project Management Tools
  10. Discussion Prompt: Share a Tool...
  11. Video: Leadership
  12. Reading: The Foundations of Leadership
  13. Video: Leadership Qualities
  14. Video: Leadership Style
  15. Video: Leadership Tasks
  16. Reading: Production Schedule Template Documents

Graded: Teamwork Fundamentals Quiz
Graded: Project Management Quiz
Graded: Leadership Quiz
Graded: Production Schedule, Budget and Key Personnel

WEEK 3


Pitching Your Game and Yourself



It may seem a bit cliché, but the idea that perception is reality is perhaps doubly important in games. This doesn't mean that style rules over substance, but that they ultimately both have to exist. That can be a hard thing to hear, that how you present something (including yourself) is as important as what you are saying. This is why in this module we want you to think about presenting yourself or your game and how to best position it or you to get a job or interest people in your project. We're not asking you to write this time, so get ready to pitch!


9 videos, 5 readings expand


  1. Video: The Art of the Demo
  2. Reading: Some Notes on Your Personal or Game Pitch
  3. Video: Public Speaking - What Works?
  4. Video: Effective Visuals
  5. Video: How to Demo Your Game
  6. Video: Getting a Job...
  7. Reading: Positioning Yourself
  8. Video: Perfecting the Resume
  9. Reading: The Portfolio
  10. Video: Finding a Game Job
  11. Video: Interviewing
  12. Video: Interested People Are Interesting
  13. Discussion Prompt: Share Your Resumé, Portfolio, or Interviewing Experience
  14. Reading: Going Indy...
  15. Discussion Prompt: Name a Developer...
  16. Reading: Pitching Yourself...

Graded: The Art of the Demo
Graded: Game Idea Pitch or Pitching Yourself

WEEK 4


Entrepreneurship and Starting a Company



Starting a company isn't for everyone. But it is also good to know what goes into starting a company even if you're not the one doing it. Often times, as an employee, it can feel pretty arbitrary why a company makes the decisions it does (and sometimes it is, but for the sake of argument, we'll assume that the person at the helm of the company isn't just making random decisions). But, often there is a logic there and understanding why a company does what it does is often rooted in the logics that we will be discussing here.


7 videos, 4 readings expand


  1. Video: Your Friends Are Not A Company
  2. Reading: Your Friends are NOT a Company
  3. Video: Entrepreneurship
  4. Discussion Prompt: Sharing Startup Experiences
  5. Video: Launching a Business
  6. Reading: Launching a Business
  7. Video: Business Structures
  8. Video: Business Planning
  9. Reading: Work for Hire and Clients
  10. Video: Client Communication
  11. Video: Physical Communication
  12. Reading: Competitive Analysis Templates and Discussion

Graded: Launching a Business Quiz
Graded: Work for Hire Communication Quiz
Graded: Competitive Analysis

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