Website Optimization Client Report Project

Type product
Logo van Coursera
Opleiderscore: starstarstarstar_borderstar_border 6,3 Coursera heeft een gemiddelde beoordeling van 6,3 (uit 4 ervaringen)

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Beschrijving

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the groun…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

Created by:  University of California, Davis
  • Taught by:  Rebekah May, SEO Manager & Lead SEO Instructor

    LeadQual & UC Davis Extension
Basic Info Course 6 of 6 in the Search Engine Optimization (SEO) Specialization Level Intermediate Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.9 stars Average User Rating 4.9See what learners said Travail en cours

Chaque cours fonctionne comme un manuel interactif en proposant des vidéos préenregistrées, des quiz et des projets.

Aide de la part de vos pairs

Connectez-vous à des milliers d'autres étudiants et débattez sur des idées, discutez le contenu du cours et obtenez de l'aide pour en maîtriser les concepts.

Certificats

Obtenez une reconnaissance officielle pour votre travail et partagez votre réussite avec vos amis, vos collègues et vos employeurs.

University of California, Davis UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

Syllabus


WEEK 1


Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement



In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy.


2 videos, 4 readings expand


  1. Video: Project Welcome and Overview
  2. Demande de discussion: Your Learning Goals
  3. Video: Milestone 1 Assignment Overview
  4. Demande de discussion: Questions For Your Peers
  5. Lecture: Identifying a Potential Client - Resources (Part 1)
  6. Lecture: Create an SEO Pitch - Resources (Part 2)
  7. Lecture: Develop Kickoff Questions - Resources (Part 3)
  8. Lecture: Kick-Off Questions Template

Graded: Gauging a Site's Opportunity for Improvement

WEEK 2


Milestone 2: Initial Research Phase



In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.


1 video, 6 readings expand


  1. Video: Milestone 2 Assignment Overview
  2. Demande de discussion: Questions For Your Peers
  3. Lecture: Developing a Persona - Resources (Part 1)
  4. Lecture: User/Buyer Persona Template
  5. Lecture: Performing Keyword Research - Resources (Part 2)
  6. Lecture: Keyword Research Example & Template
  7. Lecture: Conducting a Competitive Analysis - Resources (Part 3)
  8. Lecture: Keyword Competitive Analysis Template

Graded: Initial Research Phase

WEEK 3


Milestone 3: Conducting a Content Audit and Technical Review



In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.


1 video, 9 readings expand


  1. Video: Conducting a Content Audit and Technical Review
  2. Demande de discussion: Questions For Your Peers
  3. Lecture: Competitive Content Analysis (Part 1)
  4. Lecture: Competitive Analysis Template
  5. Lecture: Internal Content Audit - Resources (Part 2)
  6. Lecture: Internal Content Audit Template
  7. Lecture: Keyword Mapping - Resources (Part 3)
  8. Lecture: Keyword Mapping Template
  9. Lecture: Technical SEO - Resources (Part 4)
  10. Lecture: Error Tracking Template
  11. Lecture: Technical Audit Template

Graded: Conducting a Content Audit and Technical Review

WEEK 4


Milestone 4: Presenting Your Findings



In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.


2 videos, 2 readings expand


  1. Video: Milestone 4 Assignment Overview
  2. Demande de discussion: Questions For Your Peers
  3. Lecture: Presenting Your Findings - Resources
  4. Lecture: SEO Audit Template
  5. Video: Project Summary
  6. Demande de discussion: Reflections

Graded: Presenting Your Findings

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