Competitive Strategy

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Opleiderscore: starstarstarstar_borderstar_border 6,3 Coursera heeft een gemiddelde beoordeling van 6,3 (uit 4 ervaringen)

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Beschrijving

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  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About the Course

This course is about the behavior of companies in competitive markets. Facing competition forces firms to look ahead and anticipate developments: If my rivals are likely to react to a price cut, I will have to take the expected reaction into account. We focus on such instances of “strategic interdependencies” in real business situations. We will first study the basic concepts of game theory as a toolbox with which we will then analyze strategic “games” in real-life settings. Rather than a set of checklists of “how-to-behave” in a number of prespecified situations, this course will teach you to think about business strategy in a systematic and exciting - and ultimately more …

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About the Course

This course is about the behavior of companies in competitive markets. Facing competition forces firms to look ahead and anticipate developments: If my rivals are likely to react to a price cut, I will have to take the expected reaction into account. We focus on such instances of “strategic interdependencies” in real business situations. We will first study the basic concepts of game theory as a toolbox with which we will then analyze strategic “games” in real-life settings. Rather than a set of checklists of “how-to-behave” in a number of prespecified situations, this course will teach you to think about business strategy in a systematic and exciting - and ultimately more successful - way!

We will use our toolbox to address and analyze different decisions firms take: Why do firms preannounce their products? How do price wars happen and when do they end? When should I enter a market in which firms currently make high profits? What makes strategic partnerships work? These are just some examples of the questions we will discuss during the course, but by the end of the course you should be able to apply the concepts to pretty much any business situation.    

Recommended Background

There are no prerequisites for participation in the course; we will start from scratch. Some knowledge of basic calculus is helpful, and if you have taken an introductory course in business or management, or have some business experience, the examples we use during the course will be a little easier to follow.   

Course Format

The class will consist of lecture videos between 8 and 12 minutes in length. These contain 1-2 integrated quiz questions per video. There will also be standalone homeworks that are not part of video lectures, optional case study assignments, and a compulsory final exam.

FAQ

  • Will I get a Statement of Accomplishment after completing this class?

    Yes. Students who successfully complete the class will receive a Statement of Accomplishment signed by the instructors.

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