Content Strategy for Professionals: Capstone Project

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Beschrijving

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  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will s…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.

Created by:  Northwestern University
  • Taught by:  John Lavine, Founder, Professor and Director, Media Management Center

  • Taught by:  Candy Lee, Professor

    Medill School of Journalism, Media, Integrated Marketing Communications
Basic Info Course 5 of 5 in the Content Strategy for Professionals Specialization Level Intermediate Commitment 4 weeks of study, 3-4 hours/week Language English, Subtitles: Arabic How To Pass Pass all graded assignments to complete the course. User Ratings 4.7 stars Average User Rating 4.7See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

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Northwestern University Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Syllabus


WEEK 1


Capstone Overview and Directions
Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University.


1 video, 1 reading expand


  1. Video: The Content Strategy Capstone Project
  2. Reading: Overview & Directions


WEEK 2


Content Strategy for Professionals Capstone Project Story
In this section you will find the assignment details you will need to complete by the end of Week 3.


5 readings expand


  1. Reading: Background
  2. Reading: The Travel Website Landscape
  3. Reading: Wish I Was There
  4. Reading: Future Development
  5. Reading: Your Assignment


WEEK 3


Assignment Submission
This week you will submit the content for your Capstone Project.




    Graded: Capstone Project: Wish I Was There

    WEEK 4


    Peer Review
    This week you will complete 3 peer reviews and earn your Specialization Certificate!


    1 reading expand


    1. Reading: Don't forget to do your 3 peer reviews!

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