Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

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Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

Coursera (CC)
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Opleiderscore: starstarstarstar_halfstar_border 7,2 Coursera (CC) heeft een gemiddelde beoordeling van 7,2 (uit 6 ervaringen)

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Beschrijving

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: * Identify and analyze entrepreneurial opportunities; * Enhance your entrepreneurial mindset; * Improve your strategic decision-making; and * Build innovative business models. Our …

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: * Identify and analyze entrepreneurial opportunities; * Enhance your entrepreneurial mindset; * Improve your strategic decision-making; and * Build innovative business models. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

Created by:  University of Maryland, College Park
  • Taught by:  Dr. James V. Green, Director of Entrepreneurship Education

    Maryland Technology Enterprise Institute
Basic Info Course 1 of 4 in the Entrepreneurship: Launching an Innovative Business Specialization Commitment 3-5 hours/week Language English, Subtitles: Spanish, Portuguese (Brazilian), Chinese (Simplified) How To Pass Pass all graded assignments to complete the course. User Ratings 4.6 stars Average User Rating 4.6See what learners said Задания курса

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University of Maryland, College Park The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Syllabus


WEEK 1


Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.


10 videos, 8 readings expand


  1. Video: Preview of the Course
  2. Материал для самостоятельного изучения: Welcome to Developing Innovative Ideas for New Companies
  3. Материал для самостоятельного изучения: Meet Dr. James V. Green
  4. Материал для самостоятельного изучения: Connect with your Classmates
  5. Video: Preview of the Master of Professional Studies in Technology Entrepreneurship
  6. Video: Introduction to the course
  7. Материал для самостоятельного изучения: Our book for the course
  8. Материал для самостоятельного изучения: Reading: The Opportunity Analysis Canvas
  9. Video: What is entrepreneurship?
  10. Video: Who is an entrepreneur?
  11. Video: Entrepreneurship, creativity, & innovation
  12. Video: The world's most innovative companies
  13. Video: Types of innovation
  14. Video: Entrepreneurs and strategic decisions
  15. Video: The opportunity analysis canvas
  16. Материал для самостоятельного изучения: Slides
  17. Материал для самостоятельного изучения: "The Innovator's Dilemma" by Clayton Christensen
  18. Материал для самостоятельного изучения: "Out of Our Minds: Learning to be Creative" by Ken Robinson

Graded: Entrepreneurial perspective

WEEK 2


Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.


8 videos, 3 readings expand


  1. Video: Introduction to entrepreneurial mindset, motivations, and behaviors
  2. Материал для самостоятельного изучения: Reading: The Opportunity Analysis Canvas
  3. Video: Entrepreneurial mindset
  4. Video: Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com
  5. Video: Entrepreneurial motivations
  6. Video: Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?
  7. Video: Entrepreneurial behaviors
  8. Video: Risk taking in entrepreneurial decision-making
  9. Video: Risk, uncertainty, and stakeholder involvement
  10. Материал для самостоятельного изучения: Slides
  11. Материал для самостоятельного изучения: The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan

Graded: Entrepreneurial mindset, motivations, and behaviors

WEEK 3


Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.


9 videos, 3 readings expand


  1. Video: Introduction to industry understanding
  2. Материал для самостоятельного изучения: Reading: The Opportunity Analysis Canvas
  3. Video: Knowledge conditions
  4. Video: Demand conditions
  5. Video: Industry lifecycle
  6. Video: Industry structure
  7. Video: Competitive advantage
  8. Video: Learning curve
  9. Video: Complementary assets
  10. Video: Reputation effects
  11. Материал для самостоятельного изучения: Slides
  12. Материал для самостоятельного изучения: "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber

Graded: Industry analysis

WEEK 4


Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.


12 videos, 6 readings expand


  1. Video: Introduction to customer understanding
  2. Материал для самостоятельного изучения: Reading: The Opportunity Analysis Canvas
  3. Video: Macro changes that increase new venture opportunities
  4. Video: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?
  5. Video: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?
  6. Video: Exploring real market needs
  7. Video: Satisfying real market needs
  8. Video: Strategic positioning
  9. Video: Strategic planning
  10. Video: Value innovation
  11. Video: Opportunity identification
  12. Video: Bonus Lecture: Business Models from the Classroom
  13. Материал для самостоятельного изучения: Slides
  14. Материал для самостоятельного изучения: "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries
  15. Материал для самостоятельного изучения: "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
  16. Материал для самостоятельного изучения: "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
  17. Video: Information Session
  18. Материал для самостоятельного изучения: Learn

Graded: Customer analysis
Graded: Business plan evaluation

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