Engagement & Nurture Marketing Strategies

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Opleiderscore: starstarstarstar_borderstar_border 6,3 Coursera heeft een gemiddelde beoordeling van 6,3 (uit 4 ervaringen)

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Beschrijving

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  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to rea…

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Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

Created by:  Northwestern University
  • Taught by:  Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Basic Info Course 3 of 6 in the Social Media Marketing Specialization Commitment 4 weeks of study, 1-3 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.7 stars Average User Rating 4.7See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Northwestern University Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Syllabus


WEEK 1


Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.


6 videos, 7 readings expand


  1. Video: New Terminology & New Marketing Technologies for 2017
  2. Video: Social Strategies Used by Organizations Today
  3. Reading: Welcome to MOOC 3!
  4. Reading: Meet Your Instructors
  5. Reading: Grading and Logistics
  6. Video: Engagement Marketing Social Strategy
  7. Video: Engagement Example: Cadbury Dairy Milk
  8. Video: Engagement Example: Old Spice
  9. Video: How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy
  10. Reading: Social Marketing Toolkits
  11. Reading: Course Bookstore
  12. Reading: A Note of the Frequency of Capstone Offerings
  13. Reading: Special Toolkits for Paid/Financial Aid Learners


WEEK 2


Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.


6 videos, 4 readings expand


  1. Video: Effective Media Marketing
  2. Video: Newsjacking to impact your high value markets
  3. Video: Eventjacking - a "must" engagement strategy for start-ups
  4. Video: Cool Infographics
  5. Reading: Infographic Examples
  6. Video: Infographics for Businesses
  7. Reading: Infographic Examples
  8. Reading: Even Infographic Examples
  9. Video: Using an Engagement Strategy
  10. Reading: Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design

Graded: Quiz 1

WEEK 3


Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.


9 videos, 1 reading expand


  1. Video: Embrace Your High-Value Markets
  2. Video: Nurture Marketing Strategy
  3. Video: Nurture Marketing Strategy Examples
  4. Video: Importance of a Landing Page
  5. Video: Real-Time Marketing
  6. Video: Nurture Marketing Programs
  7. Video: Develop a Filter and Focus Blog
  8. Video: Create a Blog Article
  9. Video: Assignment Step by Step
  10. Reading: Assignment Overview: Creating Your First Blog Article

Graded: Quiz 2
Graded: Creating Your First Blog Article

WEEK 4


Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.


2 videos, 4 readings expand


  1. Video: 5 Tips for Effective Blog Posts
  2. Video: Developing an Effective Blog
  3. Reading: Social Marketing Toolkit Pt. 2 - Blog the Right Way
  4. Reading: Social Marketing Toolkit Pt. 3 - A/B Split Testing
  5. Reading: Download the Lecture Video Slides
  6. Reading: What Comes Next?

Graded: Quiz 3

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Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

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