Engaging in Persuasive and Credible Communication

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Opleiderscore: starstarstarstar_halfstar_border 7,2 Coursera (CC) heeft een gemiddelde beoordeling van 7,2 (uit 6 ervaringen)

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Beschrijving

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About this course: In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you. By the end …

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you. By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.

Created by:  National University of Singapore
  • Taught by:  Derrick Ng

    Centre for English Language Communication
Basic Info Course 3 of 5 in the Effective Communication in the Globalised Workplace Specialization Level Beginner Commitment 3 weeks of study, 1-2 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.3 stars Average User Rating 4.3See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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National University of Singapore A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.

Syllabus


WEEK 1


Persuasive and Credible Communication: An Overview
In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.


8 videos, 1 reading, 4 practice quizzes expand


  1. Video: Specialisation Introduction Video
  2. Video: Why Persuasion?
  3. Video: The journey ahead
  4. Video: Persuasion versus Manipulation
  5. Practice Quiz: Quiz 1
  6. Video: What is persuasion?
  7. Practice Quiz: Practice Quiz 2
  8. Video: Credibility in Persuasion
  9. Reading: Instructions for Practice Quiz 3
  10. Practice Quiz: Practice Quiz 3
  11. Video: Three Elements of Credibility
  12. Video: The Language of Trust
  13. Practice Quiz: Reflection 1

Graded: Summative Quiz 1

WEEK 2


Principles of Persuasive Writing
In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.


6 videos, 3 readings expand


  1. Video: Understanding your audience
  2. Video: Analysing your audience
  3. Reading: Additional Resources
  4. Reading: Practice Quiz: Discover your Personality
  5. Video: Rules for Effective Writing
  6. Video: Ways to establish credibility
  7. Video: The persuasion map
  8. Video: The AIDA framework
  9. Reading: Additional Resources

Graded: Write a biography

WEEK 3


Persuasive Writing in a Globalised World
In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.


4 videos, 1 reading, 2 practice quizzes expand


  1. Video: Globalisation & the professional workplace
  2. Video: The five dimensions of culture
  3. Practice Quiz: Reflection
  4. Video: Credibility across cultures
  5. Practice Quiz: Reflection 2
  6. Reading: Additional Resources
  7. Video: Writing a Cover letter

Graded: Final Assignment: Write a Cover letter

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