Entrepreneurship Capstone

Type product
Logo van Coursera
Opleiderscore: starstarstarstar_borderstar_border 6,3 Coursera heeft een gemiddelde beoordeling van 6,3 (uit 4 ervaringen)

Tip: meer info over het programma, prijs, en inschrijven? Download de brochure!

Beschrijving

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

Created by:  University of Maryland, College Park
  • Taught by:  Dr. James V. …

Lees de volledige beschrijving

Veelgestelde vragen

Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

Created by:  University of Maryland, College Park
  • Taught by:  Dr. James V. Green, Director of Entrepreneurship Education

    Maryland Technology Enterprise Institute
Basic Info Course 4 of 4 in the Entrepreneurship: Launching an Innovative Business Specialization Level Beginner Commitment 4-6 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.5 stars Average User Rating 4.5See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from your peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

University of Maryland, College Park The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Syllabus


WEEK 1


Defining the Opportunity
Value innovation, your solution, and your initial business model canvas


11 videos, 7 readings expand


  1. Video: Welcome to the Entrepreneurship Capstone
  2. Reading: Introduction to the course
  3. Reading: Meet Dr. James V. Green
  4. Reading: Connect with your classmates
  5. Video: Preview of the Master of Professional Studies in Technology Entrepreneurship
  6. Video: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?
  7. Reading: "Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.
  8. Video: Does your solution create value for your stakeholders?
  9. Video: What is value innovation?
  10. Video: Is the problem real?
  11. Reading: "Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.
  12. Video: Is your advantage superior and sustainable?
  13. Video: Can you build the right team at the right time?
  14. Reading: "How to Convince People to Join Your Startup" by Alison Johnston. Mashable.
  15. Video: Will your business model work?
  16. Video: Crafting the business model canvas: Part 1
  17. Video: Crafting the business model canvas: Part 2
  18. Reading: Lecture Slides

Graded: Initial Business Model Canvas

WEEK 2


Discovering the Customer
Discovering the customer and interviewing customers


6 videos, 5 readings expand


  1. Video: Customer segments, value propositions, and product features
  2. Video: Customer types
  3. Video: Customer segments and business models
  4. Video: Customer archetypes
  5. Video: Minimum viable product
  6. Reading: Talking to Humans" by Giff Constable. Available as a free PDF.
  7. Reading: "Customer Development Interviews How-to: Finding People" by Cindy Alvarez
  8. Reading: "95 Ways to Find Your First Customers for Customer Development" by Jason Evanish
  9. Reading: "How do I set up customer interviews?" by Jeff Lash
  10. Video: How to interview customers
  11. Reading: Lecture Slides

Graded: Customer Interviews and Analysis: Part 1 of 2

WEEK 3


Understanding Customers
Analyzing customers


3 readings expand


  1. Reading: Sizing the Opportunity (2:50)
  2. Reading: Finding Patterns (1:50)
  3. Reading: Looking for Insights (0:58)

Graded: Customer Interviews and Analysis: Part 2 of 2

WEEK 4


Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline


5 videos, 6 readings expand


  1. Reading: Marketing mix
  2. Video: Developing the marketing mix: Part 1
  3. Video: Developing the marketing mix: Part 2
  4. Reading: Product strategies
  5. Reading: Pricing strategies
  6. Video: Pricing
  7. Reading: Place strategies
  8. Reading: Promotion strategies
  9. Video: Sales forecasting
  10. Video: Managing the sales pipeline
  11. Reading: Lecture Slides

Graded: Marketing and Sales Strategy

WEEK 5


Refining the Solution
Product fit, validation, and scaling.


5 videos, 1 reading expand


  1. Video: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Decisions Did You Make to Get Your Business Off the Ground?
  2. Video: Product fit
  3. Video: Building the right revenue model
  4. Video: Scaling sales
  5. Video: Building the company
  6. Reading: Lecture Slides

Graded: Final Business Model Canvas

WEEK 6


Crafting the Business Plan
Creating a business plan


3 videos, 2 readings expand


  1. Video: Defining the business plan
  2. Video: Authoring the business plan
  3. Reading: Lecture Slides
  4. Video: Information Session
  5. Reading: Learn

Graded: Business Plan

Blijf op de hoogte van nieuwe ervaringen

Er zijn nog geen ervaringen.

Deel je ervaring

Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.

Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

Download gratis en vrijblijvend de informatiebrochure

Aanhef
(optioneel)
(optioneel)
(optioneel)
(optioneel)
(optioneel)

Heb je nog vragen?

(optioneel)
We slaan je gegevens op om je via e-mail en evt. telefoon verder te helpen.
Meer info vind je in ons privacybeleid.