Gamification

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Beschrijving

About this course: Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.

Created by:  University of Pennsylvania
  • Taught by:  Kevin Werbach, Associate Professor

    Legal Studies & Business Ethics
Commitment 4-8 hours/week La…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.

Created by:  University of Pennsylvania
  • Taught by:  Kevin Werbach, Associate Professor

    Legal Studies & Business Ethics
Commitment 4-8 hours/week Language English, Subtitles: Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Russian, Turkish, Spanish, Kazakh How To Pass Pass all graded assignments to complete the course. Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Pennsylvania The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Syllabus


WEEK 1


Gamification and Games



Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.


12 videos, 1 reading expand


  1. Reading: About the Course
  2. Video: 1.1 Introduction
  3. Video: 1.2 Course Overview
  4. Video: 1.3 Definition of Gamification
  5. Video: 1.4 Why Study Gamification
  6. Video: 1.5 History of Gamification
  7. Video: 1.6 Examples and Categories
  8. Video: 2.1 Gamification in Context
  9. Video: 2.2 What is a Game
  10. Video: 2.3 Games and Play
  11. Video: 2.4 Video Games
  12. Video: 2.5 Just a Game?
  13. Video: 2.6 Ethan Mollick Interview with Prof. Werbach

Graded: Homework Quiz #1

WEEK 2


Deconstructing Games



What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.


11 videos expand


  1. Video: 3.1 Why Gamify
  2. Video: 3.2 Think like a game designer
  3. Video: 3.3 Design Rules
  4. Video: 3.4 Tapping the Emotions
  5. Video: 3.5 Anatomy of Fun
  6. Video: 3.6 Finding the Fun
  7. Video: 4.1 Breaking Games Down
  8. Video: 4.2 The Pyramid of Elements
  9. Video: 4.3 The PBL Triad
  10. Video: 4.4 Limitations of Elements
  11. Video: 4.5 Bing Gordon Interview

Graded: Written Assignment 1
Graded: Homework Quiz #2

WEEK 3


Motivation and Psychology



Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.


10 videos expand


  1. Video: 5.1 Motivational Design
  2. Video: 5.2 Behaviorism
  3. Video: 5.3 Behaviorism in Gamification
  4. Video: 5.4 Reward Structures
  5. Video: 5.5 Reward Schedules
  6. Video: 6.1 Limits of Behaviorism
  7. Video: 6.2 Dangers of Behaviorism
  8. Video: 6.3 Intrinsic and Extrinsic Motivation
  9. Video: 6.4 How Rewards Can Demotivate
  10. Video: 6.5 Self Determination Theory

Graded: Homework Quiz #3
Graded: Written Assignment 2

WEEK 4


Design



Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.


10 videos, 1 reading expand


  1. Video: 7.1 The Design Process
  2. Video: 7.2 Objectives and Behaviors
  3. Video: 7.3 Players
  4. Video: 7.4 Activity Loops
  5. Video: 7.5 Fun and Tools
  6. Reading: Gamification Design Framework
  7. Video: 8.1 Taking Stock
  8. Video: 8.2 Is Gamification Right for Me
  9. Video: 8.3 Design for Collective Good
  10. Video: 8.4 Designing for Happiness
  11. Video: 8.5 Amy Jo Kim Interview

Graded: Homework Quiz #4

WEEK 5


Applications
This module describes particular challenges and opportunities when applying gamification in two contexts: within an organization, and in social impact or behavior change environments.


11 videos, 1 reading expand


  1. Video: 9.1 Enterprise Applications
  2. Video: 9.2 Workplace Motivation
  3. Video: 9.3 The Game vs. The Job
  4. Video: 9.4 Playbor
  5. Video: 9.5 Daniel Debow Interview
  6. Video: 9.6 Ethan Mollick on Games at Work
  7. Video: 10.1 Gamification for Good
  8. Video: 10.2 Social Good Applications
  9. Video: 10.3 Social Impact Techniques
  10. Video: 10.4 Behavior Change
  11. Video: 10.5 Susan Hunt Stevens Interview
  12. Reading: Written Assignment 3 Sample Answers

Graded: Written Assignment 3

WEEK 6


Gamification in Perspective



There are many legitimate limitations, concerns, and dangers from gamification. Some of them can be avoided through thoughtful design, but others must be considered directly in any implementation. The final lesson details gamification-related techniques that go beyond those covered throughout the course, and concludes with a look toward the future.


11 videos expand


  1. Video: 11.1 Pointsification
  2. Video: 11.2 Exploitationware
  3. Video: 11.3 Gaming the Game
  4. Video: 11.4 Legal issues
  5. Video: 11.5 Regulatory issues
  6. Video: 12.1 Beyond the Basics
  7. Video: 12.2 Inducement Prizes
  8. Video: 12.3 Virtual Economies
  9. Video: 12.4 Collective Action
  10. Video: 12.5 The Future of Gamification -- part 1
  11. Video: 12.6 The Future of Gamification -- part 2

Graded: Final Exam

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