Global Strategy I: How The Global Economy Works

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About this course: Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. Many authors and pundits claimed that the world was converging towards a market-friendly democratic place, while gurus and consulting firms were not short of formulae and advice on how to make profits out of the global economy. Decades later, new realities show that globalization does not mean political, cultural, and economic convergence and that forces against it are strong. This course seeks to help you understand the forces of globalization and how cross-cultural management and the relationship of a multinational organization to vario…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. Many authors and pundits claimed that the world was converging towards a market-friendly democratic place, while gurus and consulting firms were not short of formulae and advice on how to make profits out of the global economy. Decades later, new realities show that globalization does not mean political, cultural, and economic convergence and that forces against it are strong. This course seeks to help you understand the forces of globalization and how cross-cultural management and the relationship of a multinational organization to various host countries is becoming more and more critical in today’s global economy. This course begins with the discussion of these issues and global relationships and delves into a deeper understanding of business strategy in today’s global business marketplace. Upon successful completion of this course, you will be able to: • Understand how we got here and why it matters • Understand the complexities of the current globalization (not all countries are the same) • Evaluate the effects of international trade regulations on international business • Evaluate when and why should we operate as multinationals This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Created by:  University of Illinois at Urbana-Champaign
  • Taught by:  Marcelo Bucheli, Associate Professor

    Department of Business Administration, College of Business
Basic Info Course 3 of 7 in the Global Challenges in Business Specialization Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.9 stars Average User Rating 4.9See what learners said 课程作业

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University of Illinois at Urbana-Champaign The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Syllabus


WEEK 1


Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.


2 videos, 6 readings, 1 practice quiz expand


  1. Video: Welcome to Global Strategy I: How The Global Economy Works!
  2. Video: Know about Professor Bucheli
  3. 阅读: Syllabus
  4. 阅读: Glossary
  5. 阅读: Brand Descriptions
  6. 阅读: About the Discussion Forums
  7. 练习测验: Orientation Quiz
  8. 阅读: Updating Your Profile
  9. 讨论提示: Getting to Know Your Classmates
  10. 阅读: Social Media


Module 1: How Did We Get Here? Why Does It Matter?



The current global world is not unique nor is it stable. The world has been more globally integrated in the past than in the present times. Many emerging economies are actually re-emerging from a not-so-distant past when they dominated the global economy. An understanding of these processes will allow us to conduct sophisticated analyses of the global economy that take into account political and economic issues as well as historical processes.


5 videos, 1 reading expand


  1. 阅读: Module 1 Readings and Resources
  2. Video: Characteristics of the Current Globalization
  3. Video: China and India: Re-emerging Economies
  4. Video: The Three Stages of Globalization
  5. Video: Latin America: A Case Study (Part 1)
  6. Video: Latin America: A Case Study (Part 2)

Graded: Module 1 Peer Review Assignment
Graded: Module 1 Quiz

WEEK 2


Module 2: The Big Disappointment: The World Did Not Converge



During the 1990s, many analysts forecasted a global cultural, economic, and political convergence. Reality shows that this did not happen. Business people engaged in global activities need to understand how to analyze the differences between countries. This module provides tools for this type of analysis and ways to determine how they affect businesses.


4 videos, 1 reading expand


  1. 阅读: Module 2 Readings and Resources
  2. Video: The Four Dimensions of Distance
  3. Video: Cultural Distance
  4. Video: Administrative Distance
  5. Video: Economic Distance

Graded: Module 2 Peer Review Assignment
Graded: Module 2 Quiz

WEEK 3


Module 3: Why We Trade and How We Do It



The most basic way by which corporations develop international operations is through trade. These operations are determined by the way nations arrange trade with each other. In this section we explore what determines what and how countries trade with each other, the mechanisms regulating this trade, and the way corporations adapt to them.


4 videos, 1 reading expand


  1. 阅读: Module 3 Readings and Resources
  2. Video: Classic Explanations
  3. Video: Contemporary Explanations
  4. Video: Institutions in Charge of World Trade
  5. Video: Implications for Business

Graded: Module 3 Peer Review Assignment
Graded: Module 3 Quiz

WEEK 4


Module 4: Why Do We Have Multinationals? What Determines the Type of Multinational?



You don’t need to be a multinational to succeed in the business world. In fact, not all successful firms become multinational and not all multinationals are successful. This module explains what the main elements are in determining whether firms become multinational or not, what characteristics they exploit when going abroad, and where their competitive advantage is.


4 videos, 1 reading expand


  1. 阅读: Module 4 Readings and Resources
  2. Video: Not All Firms Succeed at Going Global
  3. Video: Ownership Advantages
  4. Video: Location Advantages
  5. Video: Internalization Advantages

Graded: Module 4 Quiz

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