Optimizing a Website for Search

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Logo van Coursera (CC)
Opleiderscore: starstarstarstar_borderstar_border 6,3 Coursera (CC) heeft een gemiddelde beoordeling van 6,3 (uit 4 ervaringen)

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Beschrijving

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

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  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Who is this class for: This course is the third within this Specialization and it is highly recommended that you have completed at least the fourth module within Search …

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Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: SEO, Zoekwoorden-onderzoek, Zoekmachine marketing (SEO/SEA), Online marketing en Google Analytics.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Who is this class for: This course is the third within this Specialization and it is highly recommended that you have completed at least the fourth module within Search Engine Optimization Fundamentals prior to taking this course as it requires for you to have completed an initial keyword search activity before moving forward.

Created by:  University of California, Davis
  • Taught by:  Rebekah May, SEO Manager & Lead SEO Instructor

    LeadQual & UC Davis Extension
Basic Info Course 3 of 6 in the Search Engine Optimization (SEO) Specialization Level Intermediate Commitment 4 weeks of study, 2-3 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.7 stars Average User Rating 4.7See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of California, Davis UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

Syllabus


WEEK 1


Introduction



Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!


12 videos expand


  1. Video: Course Overview
  2. Video: Applying Keyword Research Introduction
  3. Video: Why do a Competitive Analysis?
  4. Video: How to Perform a Competitive Keyword Analysis
  5. Discussion Prompt: Keyword Research & Selection
  6. Video: Analyzing Your Competition
  7. Video: Develop a Plan to Compete
  8. Video: Competing With Page Level Information
  9. Video: Dealing with Larger Sites
  10. Video: Mapping Keywords to Pages
  11. Video: Questions to Ask
  12. Video: Keyword Mapping Processes
  13. Video: Creating a Keyword Map for Clients
  14. Discussion Prompt: Keyword Mapping

Graded: Optimizing A Website For Search

WEEK 2


Advanced On-Page SEO



Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. And finally, you’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content.


12 videos expand


  1. Video: Advanced On-Page SEO
  2. Video: Benefits of a Competitive Content Analysis
  3. Video: Dissecting the Competitive Content Analysis
  4. Video: What Kind of Content Will Resonate with Your Customers?
  5. Discussion Prompt: On-page Factors
  6. Video: Conducting an Internal Content Audit
  7. Video: How to Begin Your Content Analysis
  8. Video: Organizing and Evaluating Content
  9. Video: Creating a Strategy for Optimizing Content
  10. Video: Domain Level Content Strategy
  11. Video: What Makes Content Great?
  12. Video: Different Types of Content and How to Use Them
  13. Video: Creating Impactful Content
  14. Discussion Prompt: Content Recommendations

Graded: Advanced On-page SEO

WEEK 3


Local SEO



Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach.


10 videos expand


  1. Video: Local SEO
  2. Video: Why's Local SEO Important?
  3. Video: Local SEO History
  4. Video: Current Local SEO Landscape
  5. Video: Organic Search Versus Paid Advertising
  6. Video: Google My Business!
  7. Video: Improving Your Local Visibility
  8. Video: Importance of Off-site Citations
  9. Video: Quality Off-site Link Building
  10. Video: Importance of Customer Reviews

Graded: Local SEO
Graded: Local SEO Site Audit

WEEK 4


Creating an SEO Campaign



Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client.


10 videos expand


  1. Video: Creating an SEO Campaign
  2. Video: Scoping an SEO Project
  3. Video: Proving Your Value to Potential Clients
  4. Discussion Prompt: Estimating Your Time
  5. Video: Managing Client Expectations
  6. Discussion Prompt: Proving Your Worth
  7. Video: Asking the Right Questions
  8. Video: Importance of Achieving Quick Wins
  9. Discussion Prompt: Ask the Client
  10. Video: Developing SMART Project Goals
  11. Discussion Prompt: Creating Goals
  12. Video: Establishing Benchmarks and Tracking Metrics
  13. Video: Reporting Progress to Your Client
  14. Video: Course Summary

Graded: Creating an SEO Campaign

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