Protecting Business Innovations via Copyright

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Opleiderscore: starstarstarstar_halfstar_border 6,6 Coursera (CC) heeft een gemiddelde beoordeling van 6,6 (uit 5 ervaringen)

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Beschrijving

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About this course: Protecting Business Innovations Via Copyright Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how copyright laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Protecting Business Innovations Via Copyright Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how copyright laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with copyright as one of several tools that can be used by companies and individuals to protect creative innovations. In additional to learning about how copyright works in theory, we will also discuss situations in which copyright might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Watch Course Overview: https://youtu.be/81adg1ZnbS4

Who is this class for: This course is designed to be offered at an undergraduate or postgraduate introductory course level, and no prerequisite or prior knowledge or courses are required or assumed. Students would benefit from having some prior knowledge of or courses in business at a university level, but it would be possible for students without that background to complete the course and gain useful knowledge from the learning experience. Although the course materials would probably be too advanced for students with no university background, especially bright high school student could effectively complete and learn from the course. Students with any undergraduate major will be able to complete and learn from the four courses in this series.

Created by:  The Hong Kong University of Science and Technology
  • Taught by:   Theodore Henry King CLARK, Associate Professor

    Information Systems, Business Statistics and Operations Management Department
Level Beginner Commitment 1-2 hours Language English How To Pass Pass all graded assignments to complete the course. 課程作業

每門課程都像是一本互動的教科書,具有預先錄製的視頻、測驗和項目。

來自同學的幫助

與其他成千上萬的學生相聯繫,對想法進行辯論,討論課程材料,並尋求幫助來掌握概念。

證書

獲得正式認證的作業,並與朋友、同事和雇主分享您的成功。

The Hong Kong University of Science and Technology HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.

Syllabus


WEEK 1


Introduction to Copyright



Welcome to this course on Protecting Business Innovations via Copyright! How do companies protect their intellectual property, creative innovations and ensure they keep their customers happy? Over the next four weeks you will gain insight on how companies navigate the world of Copyright, Copyright limitations, Derivative work and Software Protection. As you go through the materials, you may have your own copyright related questions or scenarios that pop-up, feel free to post them in the discussion forum so we can try to apply strategic approaches learned in the course. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of copyright and will introduce the general terms that will be used in later weeks.


10 videos, 2 readings expand


  1. Video: Welcome to Protecting Business Innovations!
  2. 閱讀: Course outline
  3. 閱讀: Assignments and grading
  4. 討論提示: Meet and greet!
  5. Video: 1.1 Introduction to copyright overview
  6. Video: 1.2 What is copyright?
  7. Video: 1.3 How do I get copyright?
  8. Video: 1.4 What is excluded?
  9. Video: 1.5 Idea vs. expression
  10. Video: 1.6 The rights granted
  11. Video: 1.7 The infringement
  12. Video: 1.8 Proof of infringement
  13. Video: 1.9 Introduction to copyright summary

Graded: Introduction to copyright quiz

WEEK 2


Copyright Limitations
Fair use is the largest area of exceptions of copyright. It is not a right, it is a defense. This week will cover the rules of fair use, how companies apply it, fair use limitations and will introduce more copyright limitations you should be aware of.


11 videos, 2 readings expand


  1. Video: 2.1 Copyright limitations overview
  2. Video: 2.2 What is fair use?
  3. Video: 2.3 How does fair use apply?
  4. Video: 2.4 Why might it be unfair?
  5. 閱讀: Instructions for this section
  6. Video: Ask Teddy! A fair use Q&A section.
  7. Video: 2.5 What are other copyright limitations?
  8. Video: 2.6 Expired copyright
  9. Video: 2.7 Entertainment protection risks
  10. Video: 2.8 copyright limitations
  11. Video: 2.9 Copyright limitations summary
  12. 討論提示: Are all products on Amazon legal?
  13. 閱讀: View Live Class Discussion on Amazon topic
  14. Video: HKUST Live Class Discussion on Amazon topic

Graded: Copyright limitations quiz

WEEK 3


Derivative Work & Parody



This will explore other rights within Copyright Law. I will introduce derivative works and parody with lots of interesting examples like the Beach Boys, Weird Al and Annoying Orange. We encourage you to interact with the examples by going to YouTube or other suggested sites to view them as you go through the lecture videos.


10 videos, 1 reading expand


  1. Video: 3.1 Derivative work & parody overview
  2. 閱讀: Locate external links to this week's examples
  3. Video: 3.2 What is derivative work?
  4. Video: 3.3 Is translation allowed?
  5. Video: 3.4 Derivative work examples
  6. Video: 3.5 What is parody?
  7. Video: 3.6 Parody examples
  8. Video: 3.7 fun examples (Optional)
  9. Video: 3.8 Successful Parody
  10. Video: 3.9 Failed Parody
  11. 討論提示: Share a parody with us
  12. Video: 3.10 Derivative work & parody summary

Graded: Derivative work & parody quiz

WEEK 4


Protecting Software Innovations



Software innovations is a special area of Copyright. This will week cover how companies protect software innovations with case studies like video games and Virtual Reality software. It will also cover the Digital Millennium Copyright Act (DMCA), which is a US Law but how it can affect companies around the world. Find out how companies navigate the interesting world of software and DMCA.


8 videos expand


  1. Video: 4.1 Protecting software innovations overview
  2. Video: 4.2 How to protect software innovations?
  3. Video: 4.3 How does DMCA affect rights?
  4. Video: 4.4 DMCA examples
  5. Video: 4.5 How is "look & feel" protected?
  6. Video: 4.6 Business software & employment issues
  7. Video: 4.7 Protecting software innovations summary
  8. Video: Live HKUST class discussion on Digiarty

Graded: Is Digiarty software which facilitates "ripping" of DVDs legal?

WEEK 5


Final Exam



You've reached the final exam week! Complete the final exam and post-course survey. Your feedback can help us improve future iterations of the course. Good luck on the exam and hope to see you in ALL our upcoming courses for Protecting Business Innovations via: Copyright, Patent, Trademark and Strategy


1 video, 1 practice quiz expand


  1. Video: Course summary
  2. 練習測驗: Post course feedback

Graded: Final exam

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