Search Engine Optimization Fundamentals

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Opleiderscore: starstarstarstar_borderstar_border 6,3 Coursera heeft een gemiddelde beoordeling van 6,3 (uit 4 ervaringen)

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Beschrijving

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About this course: Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Created by:  University of California, Davis
  • Taught by:  Rebekah May, SEO Manager & Lead SEO Instructor

    LeadQual & UC Davis Extension
Basic Info Course 2 of 6 in the Search Engine Optimization (SEO) Specialization Commitment 4 …

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Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: SEO, Zoekmachine marketing (SEO/SEA), Zoekwoorden-onderzoek, Online marketing en Google Analytics.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Created by:  University of California, Davis
  • Taught by:  Rebekah May, SEO Manager & Lead SEO Instructor

    LeadQual & UC Davis Extension
Basic Info Course 2 of 6 in the Search Engine Optimization (SEO) Specialization Commitment 4 weeks of study, 1-3 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.7 stars Average User Rating 4.7See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Syllabus


WEEK 1


Getting Started and Introduction to On-page SEO



Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.


11 videos, 3 readings expand


  1. Video: Course Introduction
  2. Video: Introduction to On-page SEO
  3. Video: Key Areas of SEO
  4. Reading: SEO 101: Getting the On-page SEO Basics
  5. Video: Meta Data and Meta Tags
  6. Video: Title Tags 101
  7. Discussion Prompt: Title Tags Assignment
  8. Video: Meta Descriptions Help Too!
  9. Discussion Prompt: Meta Description Analysis
  10. Video: A Note About Meta Keywords
  11. Reading: Blame the Meta Keywords Tag - Duane Forrester
  12. Video: URL Optimization
  13. Video: How to Use Heading Tags
  14. Discussion Prompt: Heading Tag Recommendations Assignment
  15. Video: Creating and Optimizing Unique Content
  16. Discussion Prompt: Critiquing a Sites Content
  17. Video: Analyzing a Website Using a Web Crawler
  18. Reading: The Basics of Search Engine Friendly Design & Development
  19. Discussion Prompt: On-Page Elements Assignment
  20. Discussion Prompt: Using On-page SEO tactics

Graded: On-page SEO Review

WEEK 2


Introduction to Off-page SEO



Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.


4 videos, 2 readings expand


  1. Video: Introduction to Off-page SEO
  2. Video: Off-site SEO Elements
  3. Video: Who is Linking to Your Content?
  4. Reading: Growing Popularity & Links
  5. Video: Social Media: Help or Hinder?
  6. Discussion Prompt: Social Media Assignment
  7. Reading: Suggested Reading - Do Social Signals Drive SEO
  8. Discussion Prompt: Link Building
  9. Discussion Prompt: Using Off-page Tactics

Graded: Off-site SEO Review

WEEK 3


Introduction to Technical SEO



Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.


7 videos, 2 readings expand


  1. Video: Introduction to Technical SEO
  2. Video: Laying the Structural Foundation With Technical SEO
  3. Video: HTML Sitemap vs. XML Sitemap
  4. Discussion Prompt: Create a Sitemap Assignment
  5. Video: The robots.txt File Protocol
  6. Discussion Prompt: robots.txt Files Assignment
  7. Video: Overcoming Pesky Error Codes
  8. Video: Redirects 101
  9. Video: 404 Pages Best Practices
  10. Reading: The Beginner's Guide to Technical SEO: 7 Resources You Should Use
  11. Reading: Art of SEO
  12. Discussion Prompt: Technical SEO

Graded: Technical SEO Review

WEEK 4


Keyword Theory & Research



Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.


8 videos, 1 reading expand


  1. Video: Keyword Theory & Research Introduction
  2. Video: Choosing the Right Keywords
  3. Video: Stages of Search
  4. Video: Heads, Tails, and Long Tail Keywords
  5. Video: The Science of How Users Conduct Searches
  6. Video: Getting to Know Your Audience
  7. Video: Creating Your Ideal Buyers Persona
  8. Discussion Prompt: Buyer's Persona
  9. Reading: The Art of SEO
  10. Discussion Prompt: Keyword Research & Audience Analysis
  11. Video: Course Summary and Wrap-up

Graded: Keyword Theory & Research Review
Graded: Analyzing Website Rankings and Recommendations to Improve Its Position

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