Strategy Implementation

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Strategy Implementation

Coursera (CC)
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Opleiderscore: starstarstarstar_halfstar_border 7,2 Coursera (CC) heeft een gemiddelde beoordeling van 7,2 (uit 6 ervaringen)

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Beschrijving

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create objectives and goals to guide strategy implementation - Identify organizational structures that fit particular strategies - Understand how to leverage company culture in implementation - Describe how to communicate the strategy so that the organization "gets" it - Detect and mitigate risks to implementation

Created by:  Copenhagen Business School
  • Taught by:  Nicolai Pogrebnyakov, Associate Professor

    Department of International Economics and Management
Basic Info Course 3 of 4 in the Strategic Management and Innovation Specialization Commitment 2-4 hours per week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.6 stars Average User Rating 4.6See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

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Copenhagen Business School Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

Syllabus


WEEK 1


Course Intro. Translating Strategy Into Goals and Metrics



In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.


5 videos, 4 readings, 1 practice quiz expand


  1. Video: Introduction into Strategy Implementation
  2. Reading: Samsung and Apple in China, 2013
  3. Discussion Prompt: Samsung and Apple in China, 2013
  4. Practice Quiz: Introduction
  5. Video: Performance Management Systems
  6. Video: Balanced Scorecard
  7. Video: OKR
  8. Video: Objectives and Measures
  9. Reading: Metrics at Nonprofits
  10. Discussion Prompt: Metrics at Nonprofits
  11. Reading: Metrics at Zappos
  12. Discussion Prompt: Metrics at Zappos
  13. Reading: Module 1 Slides

Graded: Performance Management Systems

WEEK 2


Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.


16 videos, 5 readings, 2 practice quizzes expand


  1. Video: Module Intro
  2. Video: Lesson 1 Intro
  3. Video: Mechanistic and Organic Structures
  4. Video: Relationship of Structure and Strategy
  5. Video: Dimensions of Structure
  6. Reading: Virgin vs. Apple
  7. Discussion Prompt: Virgin vs. Apple
  8. Reading: Structure and Strategy at Toyota
  9. Discussion Prompt: Structure and Strategy at Toyota
  10. Practice Quiz: Why Structure Matters in Strategy Implementation
  11. Video: Lesson 2 Intro
  12. Video: Functional Structure
  13. Video: Divisional Structure
  14. Video: Matrix Structure
  15. Video: Network Structure
  16. Reading: Flat Structures
  17. Discussion Prompt: Flat Structures
  18. Practice Quiz: Structuring the Organization
  19. Video: Lesson 3 Intro
  20. Video: Choosing Business Unit Structure Based on Strategic Objectives
  21. Video: Autonomous Units
  22. Video: Ambidexterity
  23. Reading: Ambidexterity
  24. Discussion Prompt: Ambidexterity
  25. Video: Detecting and Reacting to Change
  26. Reading: Module 2 Slides
  27. Video: Module Conclusion

Graded: Structuring Business Units

WEEK 3


Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.


12 videos, 7 readings, 2 practice quizzes expand


  1. Video: Module Intro
  2. Video: Lesson 1 Intro
  3. Video: What to Communicate
  4. Video: How to Communicate
  5. Reading: Stephen Elop's "Burning Platform" Memo
  6. Discussion Prompt: Stephen Elop's "Burning Platform" Memo
  7. Video: Strategic Consensus
  8. Reading: All-Hands Meetings at Zappos
  9. Discussion Prompt: All-Hands Meetings at Zappos
  10. Practice Quiz: Vertical Communication of Strategy
  11. Video: Lesson 2 Intro
  12. Video: Horizontal Communication
  13. Video: Collaboration and Self-Organizing Teams
  14. Reading: Collaboration at Cisco
  15. Reading: Collaboration at Pixar
  16. Discussion Prompt: Collaboration at Pixar
  17. Reading: Self-Organizing Teams
  18. Discussion Prompt: Self-Organizing Teams
  19. Practice Quiz: Horizontal Communication and Collaboration
  20. Video: Lesson 3 Intro
  21. Video: Tools for Upward Communication
  22. Reading: Collaboration and Upwards Communication at Google
  23. Discussion Prompt: Collaboration and Upwards Communication at Google and Cisco
  24. Video: Making the Organization Comfortable with Sharing Bad News
  25. Video: Organizational Learning
  26. Reading: Module 3 Slides

Graded: Communicating Upwards

WEEK 4


Managing Resistance and Other Implementation Risks



Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.


8 videos, 4 readings, 1 practice quiz expand


  1. Video: Module Intro
  2. Video: Lesson 1 Intro
  3. Video: Causes of Resistance
  4. Video: Managing Resistance
  5. Reading: Challenging Resistance to Change
  6. Discussion Prompt: Challenging Resistance to Change
  7. Video: Models for Implementing a New Initiative
  8. Practice Quiz: Identifying and Managing Resistance to Change
  9. Video: Lesson 2 Intro
  10. Video: Identifying Risks
  11. Video: Planning for Mitigation of Risks
  12. Reading: Samsung's New Strategy, 2011
  13. Discussion Prompt: Samsung's New Strategy, 2011
  14. Reading: Uber in France, Summer 2015
  15. Discussion Prompt: Uber in France, Summer 2015
  16. Reading: Module 4 Slides

Graded: Managing Other Risks to Implementation

WEEK 5


Leveraging Organizational Culture
Like structure, an organization's culture might be supportive or obstructive in implementation. In this module we define what culture is, learn how it can impact implementation, and explore when and how it can be changed.


9 videos, 4 readings, 1 practice quiz expand


  1. Video: Module Intro
  2. Video: Lesson 1 Intro
  3. Video: What is Organizational Culture?
  4. Reading: Culture at Netflix
  5. Discussion Prompt: Culture at Netflix
  6. Video: Subcultures
  7. Video: Strong and Weak Cultures
  8. Reading: Culture at Nucor
  9. Discussion Prompt: Culture at Nucor
  10. Practice Quiz: What is Culture
  11. Video: Lesson 2 Intro
  12. Video: How Culture is Created and Propagated
  13. Video: Adapting Culture to Support Implementation
  14. Video: Cultural Values Associated with Creativity and Innovation
  15. Reading: Culture at Chipotle
  16. Discussion Prompt: Culture at Chipotle
  17. Reading: Module 5 Slides

Graded: Culture in Implementation

WEEK 6


Power and Informal Networks. Course Ending



The flatter the organization, the more likely are informal networks and power to matter in implementing a strategy. In this module we explore ways of using power and informal networks in the organization to facilitate strategy implementation. We then conclude the course and review the exam assignment.


12 videos, 7 readings, 1 practice quiz expand


  1. Video: Module Intro
  2. Video: Lesson 1 Intro
  3. Video: Organizational Power and Its Sources
  4. Video: Using Power in Implementation. Conflicts
  5. Reading: Ben Horowitz on Organizational Politics
  6. Discussion Prompt: Ben Horowitz on Organizational Politics
  7. Practice Quiz: Power and Organizational Politics
  8. Video: Lesson 2 Intro
  9. Video: Informal Networks
  10. Video: Relevance of Informal Networks for Implementation
  11. Reading: Informal Networks
  12. Discussion Prompt: Informal Networks
  13. Reading: Module 6 Slides
  14. Video: Course Ending
  15. Reading: Examples for Describe-Substantiate-Recommend
  16. Reading: e-Types as an Organization
  17. Reading: Strategic Options for e-Types
  18. Video: About e-Types
  19. Video: e-Types about e-Types
  20. Video: About e-Types II
  21. Video: e-Types dilemma
  22. Reading: Further Reading

Graded: Informal Networks
Graded: Strategy Implementation Plan for e-Types

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