What is Social?

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Opleiderscore: starstarstarstar_borderstar_border 6,3 Coursera heeft een gemiddelde beoordeling van 6,3 (uit 4 ervaringen)

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Beschrijving

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  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studie…

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Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: Marketing management, Marketing, NIMA Marketing-A, NIMA Marketing-B en NIMA Marketing-C.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

Created by:  Northwestern University
  • Taught by:  Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Basic Info Course 1 of 6 in the Social Media Marketing Specialization Commitment 4 weeks of study, 1-3 hours/week Language English, Subtitles: Spanish, Arabic How To Pass Pass all graded assignments to complete the course. User Ratings 4.6 stars Average User Rating 4.6See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

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Northwestern University Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

Syllabus


WEEK 1


Introduction to Social Marketing



In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.


3 videos, 8 readings expand


  1. Video: Introduction
  2. Video: Course Overview
  3. Video: The Capstone Project
  4. Reading: Welcome to Course 1 in the Social Marketing Specialization
  5. Reading: Grading and Logistics
  6. Reading: Meet Your Instructors
  7. Reading: Social Marketing Toolkits
  8. Reading: Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social
  9. Reading: Course Bookstore
  10. Reading: A Note on Frequency of Capstone Offerings
  11. Reading: Special Toolkits for Paid/Financial Aid Learners


WEEK 2


Social Trends
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.


6 videos, 2 readings expand


  1. Video: Surviving the Digital Revolution
  2. Video: Media: From Chaos to Clarity
  3. Video: The Social Media Revolution
  4. Video: The Social Media Revolution 2015
  5. Video: #Socialnomics
  6. Video: Identifying Social Trends
  7. Reading: Question for Discussion
  8. Reading: Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto

Graded: Quiz 1

WEEK 3


The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.


7 videos, 1 reading expand


  1. Video: Viewing Social
  2. Video: Your Professional Network
  3. Video: Real-Time Social Data
  4. Video: WeFeelFine.org Demo
  5. Video: The Shifting Social Landscape
  6. Video: The Social Pyramid
  7. Reading: Social Marketing Toolkit Pt. 3 - Social Media is Drastically Changing
  8. Video: Targeting Assignment Step by Step

Graded: Quiz 2
Graded: Career Targeting Assignment

WEEK 4


Social Overview



In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.


5 videos, 4 readings expand


  1. Video: Social Networks and Communities
  2. Video: Why Social Communities Form
  3. Video: Understanding Social Communities
  4. Video: How to Position Yourself as a Brand Authority
  5. Reading: Developing the Social Assets to Develop Your Personal Brand
  6. Video: Klout Assignment Step by Step
  7. Reading: Question for Discussion
  8. Reading: Download the Lecture Video Slides
  9. Reading: What Comes Next?

Graded: Quiz 3
Graded: Klout Assignment

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