What’s Your Big Idea?

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Opleiderscore: starstarstarstar_borderstar_border 6,3 Coursera heeft een gemiddelde beoordeling van 6,3 (uit 4 ervaringen)

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Beschrijving

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.

Created by:  The University of North Carolina at Chapel Hill
  • Taught by:  Professor Buck Goldstein, University Entrepreneur in Residence and Professor of the Practice

    Economics
  • Taught by:  Dr. Holden Thorp, PhD , Provost and Professor of Chemistry and Medicine

    Chemistry
Commitment 2-3 hours/week Language English, Subtitles: Spanish How To Pass Pass all graded assignments to complete the course. Us…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.

Created by:  The University of North Carolina at Chapel Hill
  • Taught by:  Professor Buck Goldstein, University Entrepreneur in Residence and Professor of the Practice

    Economics
  • Taught by:  Dr. Holden Thorp, PhD , Provost and Professor of Chemistry and Medicine

    Chemistry
Commitment 2-3 hours/week Language English, Subtitles: Spanish How To Pass Pass all graded assignments to complete the course. User Ratings 4.6 stars Average User Rating 4.6See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

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The University of North Carolina at Chapel Hill The University of North Carolina at Chapel Hill, the nation’s first public university, is known around the world for innovative teaching and research. Regularly ranked as the nation’s best value for academic quality, UNC has produced the most Rhodes Scholars for the past 25 years among U.S. public research universities.

Syllabus


WEEK 1


Think
We start at the beginning with your big idea and where it comes from: your everyday experience and known sources of innovation as described by Peter Drucker.


8 videos, 1 reading expand


  1. Video: Think About Your Big Idea
  2. Video: The Unexpected
  3. Video: Incongruities
  4. Video: Process Need
  5. Video: Industry and Market Structures
  6. Video: Demographics, Changes in Perception, and New Knowledge
  7. Video: Desh Deshpande: Introduction, Big Idea, and Advice to Himself
  8. Video: Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges
  9. Reading: Guest Entrepreneur Bios

Graded: Week 1 Quiz

WEEK 2


Listen
This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve thought about and solicit feedback from the people whose problems you’re trying to solve.


11 videos expand


  1. Video: Listen to Your Customers
  2. Video: The Importance of the Listening Phase
  3. Video: The Purpose of a Business
  4. Video: Setting Up Customer Meetings
  5. Video: Running Customer Meetings
  6. Video: Your Total Product
  7. Video: Listening to Suppliers
  8. Video: Conclusion
  9. Video: Jud Bowman: Cold-calling and Listening for a Customer's Problem
  10. Video: Desh Deshpande: Talking to Customers
  11. Video: Shazi Visram: Introduction and Listening to Customers

Graded: Week 2 Quiz

WEEK 3


Plan
Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work.


10 videos expand


  1. Video: Plan Your Strategy
  2. Video: What is Strategy?
  3. Video: Porter's Five Forces
  4. Video: Bargaining Power of Buyers, Supplier Substitutes, and Rivalry
  5. Video: Conducting a SWOT Analysis
  6. Video: Strategic Positioning
  7. Video: Conclusion
  8. Video: Jud Bowman: Risk-Taking Behavior
  9. Video: Desh Deshpande: Planning Cascade Communications
  10. Video: Shazi Visram: Advice to Her Younger Self

Graded: Week 3 Quiz

WEEK 4


Clarify
In this module, we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience.


12 videos expand


  1. Video: Clarify Your Big Idea
  2. Video: Creating Fit & a Business Model
  3. Video: Introducing the Business Model Canvas
  4. Video: Customer Segments
  5. Video: Channels
  6. Video: Revenue Streams
  7. Video: Key Partnerships
  8. Video: Your Elevator Pitch
  9. Video: Conclusion
  10. Video: Jud Bowman: Avoiding Crisis Mode
  11. Video: Desh Deshpande: What is a Successful Elevator Pitch?
  12. Video: Shazi Visram: Control in Her Venture

Graded: Week 4 Quiz

WEEK 5


Support
To make your big idea into a reality, you’ll need the personal, professional, and financial resources we discuss in this module.


10 videos expand


  1. Video: Support Your Big Idea
  2. Video: Support is Than Financing
  3. Video: Building Your Foundation and Beyond
  4. Video: Funding: For-Profits
  5. Video: How Much?
  6. Video: Conclusion
  7. Video: Jud Bowman: Control in His Ventures
  8. Video: Desh Deshpande: Solving Problems with Processes
  9. Video: Desh Deshpande and Jud Bowman: Assembling Teams
  10. Video: Shazi Visram: Disciplines to Avoid Crisis Mode

Graded: Week 5 Quiz

WEEK 6


Iterate
This final step of the entrepreneurial lifecycle outlines a method to continue thinking, listening, planning, clarifying, and supporting your big idea.


10 videos expand


  1. Video: Iterate Your Big Idea
  2. Video: A Metaphor for the Entrepreneurial Life
  3. Video: The Entrepreneurial Lifecycle
  4. Video: MVP
  5. Video: Testing + Pivoting
  6. Video: Navigating Growth
  7. Video: Conclusion and What's Your Big Idea?
  8. Video: Jud Bowman: Control in His Ventures
  9. Video: Desh Deshpande: Constant Reinvention and Evaluating Decisions
  10. Video: Shazi Visram: A Hurdle

Graded: Week 6 Quiz

Peer Assessment (Optional)
Create a pitch for your Big Idea, then give and receive feedback.


6 videos, 2 readings expand


  1. Reading: Instructions
  2. Peer Review: Peer Assessment
  3. Reading: Project Resource Links
  4. Video: How to Change Privacy Settings on YouTube
  5. Video: How to Upload Videos to YouTube
  6. Video: How to Upload Video to Vimeo
  7. Video: Very Good Project: 18 pts
  8. Video: Good Project: 13 points
  9. Video: Insufficient Project: 3 points


Reverse Pitches (Optional)
In these optional videos, experts from UNC Chapel Hill and Washington University in St. Louis offered their insider perspectives on a number of pressing problems that present unprecedented opportunities for meaningful innovation.


9 videos, 1 reading expand


  1. Video: Mark Katz: Pitching Challenges in the Arts
  2. Video: Alice Ammerman: Pitching Challenges in Food Systems
  3. Video: Jim Johnson: Pitching Aging & Demographic Changes
  4. Video: Matthew Rascoff: Pitching Problems in Higher Education
  5. Video: Steve Malik: Pitching Problems in Healthcare
  6. Video: Nancy Morrow Howell: Pitching Changes in Employment with Aging
  7. Video: Michael Sherraden: Pitching Universal Identification
  8. Video: Jeff Gordon: Pitching Problems in Childhood Undernutrition
  9. Video: Marcus Raichle: Challenges in Brain Development
  10. Reading: Reverse Pitch Guest Bios

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