Erfolgreicher Vertrieb in globalen B2B Märkten // Bringing Technology to Market (in englischer Sprache)
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Erfolgreicher Vertrieb in globalen B2B Märkten // Bringing Technology to Market (in englischer Sprache)
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Beschrijving
Consortial program that brings together senior managers from technology-driven companies. Get the right understanding, concepts, and tools for improving revenue generation in the global market.
The global market is turbulent and its competitive landscape is constantly shifting. New customer segments, low-cost competitors, new technologies, and innovative business models demand that suppliers adjust their market approaches to changing conditions.
Similarly, managers responsible for a product and/or region have to know how to tailor services and product offerings to profit from these developments. They have to generate competitive market strategies and establish the means for their implement…
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Consortial program that brings together senior managers
from technology-driven companies. Get the right understanding,
concepts, and tools for improving revenue generation in the global
market.
The global market is turbulent and its competitive landscape is constantly shifting. New customer segments, low-cost competitors, new technologies, and innovative business models demand that suppliers adjust their market approaches to changing conditions.
Similarly, managers responsible for a product and/or region have to know how to tailor services and product offerings to profit from these developments. They have to generate competitive market strategies and establish the means for their implementation. This includes gaining support within their corporations and motivating their teams to excel in the global environment.
In our program, we will teach you how to plan for growth and mitigate risk as a manager in technology-driven B2B markets. To meet the demands of the global business world, the three modules will be run in the US, China, and Europe, bringing together an international group of participants.
Key topics
- Tackling low-cost competition in global B2B markets
- Developing innovative business models
- Turning complex services into a profitable business
- Developing market-based controlling systems
- Optimizing decision making in sales and marketing processes
- Negotiating sales success
- Achieving sales excellence through leadership
- Handling different cultural and political frameworks
- Understanding the current drivers of market-oriented management
Die ESMT Berlin ist die höchstplatzierte Business School in Deutschland und die erste und einzige deutsche Wirtschaftsuniversität in den europäischen Top 10. Von 25 führenden globalen Unternehmen gegründet, bietet die ESMT Master-, MBA- und PhD-Studiengänge sowie Managementweiterbildung an. Die Kurse werden auf dem Berliner Campus, an Standorten weltweit, online sowie als hybride Kurse mit Teilpräsenz angeboten. Mit einem Fokus auf Leadership, Innovation und Analytics veröffentlichen die Professorinnen und Professoren der ESMT regelmäßig ihre Forschungsergebnisse in führenden wissenschaftlichen Zeitschriften. Zusätzlich bietet die ESMT eine Plattform für den Diskurs zwischen Politik, Wirtschaft und Wissenschaft. Die ESMT ist eine staatlich anerkannte private wissenschaftliche Hochschule mit Promotionsrecht, akkreditiert von AACSB, AMBA, EQUIS und FIBAA, und engagiert sich für Vielfalt, Gleichstellung und Inklusion in all ihren Aktivitäten und Gemeinschaften.
English:
ESMT Berlin is the highest-ranked business school in Germany and Top 10 in Europe. Founded by 25 leading global companies, ESMT offers master’s, MBA, and PhD programs, as well as executive education on its campus in Berlin, in locations around the world, online, and in online blended format. Focusing on leadership, innovation, and analytics, its diverse faculty publishes outstanding research in top academic journals. Additionally, the international business school provides an interdisciplinary platform for discourse between politics, business, and academia. ESMT is a non-profit private institution of higher education, accredited by AACSB, AMBA, EQUIS, and FIBAA, and is committed to diversity, equity, and inclusion across all its activities and communities.
ESMT has prioritized three areas: leadership, innovation, and analytics. These pillars underpin the academic and organizational development of the school and guide its programming and research.
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