Design Thinking and Organizational Implementation. In cooperation with HPI Academy.

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Startdata en plaatsen

placeBerlin und Potsdam
21 jul. 2021 tot 23 jul. 2021
placeBerlin und Potsdam
20 okt. 2021 tot 22 okt. 2021

Beschrijving

The business world of the 21st century is experiencing a dramatic shift. Reinforced by digitalization and a globalized competitive environment, companies have become aware of the necessity to better understand their customers and build lasting ties with them.

Markets are moving from the “technology push” to the “market pull”. Even the most traditional companies in the manufacturing industry have established innovation hubs to explore new business models and create customer journeys. With fewer barriers to entry, a new generation of entrepreneurs successfully disrupts the ecosystems of many industries by reacting more flexibly to their clients’ expectations. Design Thinking is one of the wor…

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The business world of the 21st century is experiencing a dramatic shift. Reinforced by digitalization and a globalized competitive environment, companies have become aware of the necessity to better understand their customers and build lasting ties with them.

Markets are moving from the “technology push” to the “market pull”. Even the most traditional companies in the manufacturing industry have established innovation hubs to explore new business models and create customer journeys. With fewer barriers to entry, a new generation of entrepreneurs successfully disrupts the ecosystems of many industries by reacting more flexibly to their clients’ expectations. Design Thinking is one of the world‘s most popular methods of establishing a dynamic, customer-focused and goal-oriented innovation culture within the organization – for start-ups, SMEs and large corporations alike. With the methods of the Design Thinking approach, ideas can be improved within the entire corporate value chain, from internal process optimization and digitalization to customer contact in both the B2B and B2C areas.

However, even the most promising innovations often fail due to internal organizational resistance. Successful implementation requires a strategy that takes organizational complexity and power relations into account, a careful analysis of key stakeholders and their interests, as well as communication skills.

This workshop addresses these two challenges: innovation and its implementation within the organization. For the first time, HPI Academy and ESMT Berlin, two leading players in Germany’s executive education market, have united to combine their expertise in this hands-on workshop. While HPI Academy provides the high-level Design Thinking input for this three-day program, ESMT Berlin contributes its expertise in implementation and organizational change.

The workshop starts at the HPI Academy in Potsdam-Griebnitzsee, where participants get acquainted with the mindset of customer-centricity and methods of Design Thinking. Hands-on user research is undertaken, and participants practically apply Design Thinking techniques on internal and external challenges.

Day 2 of the workshop takes place at the ESMT Berlin Campus and focuses on sense-making and testing, including interaction with potential users and a joint networking event in the evening.

Day 3 is dedicated to strategies on how the implementation of new practices can be fostered and improved, and how an internal change process can be successfully initiated. A particular emphasis is placed on internal networking and appropriate communication strategies.

ESMT Berlin and HPI Academy offer this program two times in 2021:

March 17 – 19, 2021 (3 days, online)
October 20 – 22, 2021 (3 days)

About ESMT Berlin

ESMT Berlin is the highest ranked business school in Germany and Top 10 in Europe. Founded by 25 leading global companies, ESMT offers master’s, MBA, and PhD programs, as well as executive education on its campus in Berlin, in locations around the world, and in online blended format. Focusing on leadership, innovation, and analytics, its diverse faculty publishes outstanding research in top academic journals. Additionally, the international business school provides an interdisciplinary platform for discourse between politics, business, and academia. ESMT is a non-profit private institution of higher education, accredited by AACSB, AMBA, EQUIS, and FIBAA.

Über die ESMT Berlin

Die ESMT Berlin ist die höchstplatzierte Business School in Deutschland und die erste und einzige deutsche Wirtschaftsuniversität in den europäischen Top 10. Von 25 führenden globalen Unternehmen gegründet, bietet die ESMT Master-, MBA- und PhD-Studiengänge sowie Managementweiterbildung an. Die Kurse werden auf dem Berliner Campus, an Standorten weltweit sowie als Onlinekurse mit Teilpräsenz angeboten. Mit einem Fokus auf Leadership, Innovation und Analytics veröffentlichen die Professorinnen und Professoren der ESMT regelmäßig ihre Forschungsergebnisse in führenden wissenschaftlichen Zeitschriften. Zusätzlich bietet die ESMT eine Plattform für den Diskurs zwischen Politik, Wirtschaft und Wissenschaft. Die ESMT ist eine staatlich anerkannte private wissenschaftliche Hochschule mit Promotionsrecht und ist von AACSB, AMBA, EQUIS und FIBAA akkreditiert.  

ESMT GmbH
European School of Management and Technology
Schlossplatz 1
10178 Berlin

www.esmt.berlin

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