Leading Digital Transformation

Optimizing business through digital transformation

Business models powered by digital technology are driving growth and profitability, but not every digital transformation is successful. With this program, we will help you identify both the drivers of success and failure of this transformation process and respond to them accordingly in order to figure out what solution is appropriate for your company.

Among other things, we will explore with you how this process affects your strategy, your operations, the work of your employees, and your customers, and how you can successfully manage these influences. You will familiarize yourself with the language of data analysts and discover how you can benefit from their expertise. You will learn which corporate culture promotes digital transformation and which inhibits it, and how to initiate change in this area by identifying the right potentials and enable employees to participate in the changes.

You will have the opportunity to discuss trends and technologies in the digital economy in detail with experts and prepare for possible innovations for your business. You will develop an implementation roadmap that will guide you on your digital way to success. You will stress test this plan with the help of both the expert faculty and your peers.

This five-day program will be delivered in a blended format: Four full days at ESMT campus and a pre- and post-program online session.

Key benefits

• You will learn what digitization can do for your business
• You will familiarize yourself with the language of data analysts
• You will recognize what inhibits the digital transformation process and what promotes it
• You will learn which areas are affected by this process and how you need to respond to it
• You will develop an implementation roadmap, which will be consolidated in the program through stress tests
• You will network with the faculty and your peers, who can provide you with support during your digital transformation process

Topics

• Data as the basis for new business models
• Key technologies that drive the digital transformation process
• Challenges and opportunities in digital business
• Digital disruption of business and its impact on strategy, operations, value proposition, employees, customers, and corporate culture
• Digital transformation processes as a leadership task
• Successful ways to initiate a learning organization

Your profile

Managers at middle and senior management level in all business units who plan to digitally transform their company/business unit and would like to learn how to handle this leadership task with a view to growth and profitability.