Field sales - B2B sales - Sales skills - Sales methods - Consultative selling - Marketing and Sales - Consultative Selling

Field sales training: taking control in every sales conversation with the customer

You drive to the client, you sit down at the table, you present your solution. But at the end of the conversation, you hear "just send a quote" — and then silence. Or you offer a discount to close the deal anyway. Or your sales cycle drags on without a decision being made.

Does this sound familiar? Then you are missing a technical system to steer every sales conversation with the customer toward a concrete result. This field sales training provides you with that system.

Customization from day one

Prior to the field service training, you will receive a test. Based on my analysis of your results, the training will be tailored to your specific situation. No standard program, but an approach that aligns with where you are now.

What you learn in this field sales training

You work with the 12 sales techniques — concrete tools that you apply immediately to steer sales conversations, technically bring in new clients, manage quotes, and close deals without offering discounts. Additionally, you learn the 11 scientific topics that explain why customers make decisions and how to respond to them. You learn how to break long sales cycles, how to neutralize objections, and how to lead every conversation to a decision. The result: you close every deal that is closeable — and you recognize early in the conversation when that is not the case. This way, you invest your time and travel time only where it makes sense.

Securing what you learn

Knowledge that you cannot recall after the training is lost. That is why, upon completion, you receive a MOK containing all 12 sales techniques — a direct daily reminder of what you have learned. Additionally, you receive detailed outlines, the complete training notes, and an official certificate of participation — available as a printed copy as well as digitally as a PDF, suitable for HR records and your personal development file. As an option, you also receive access to my e-learning platform — including my digital twin — so you can refer back to the learning material at any time.

Small group, maximum result

The Field Sales Masterclass has a maximum of 8 participants. This is a deliberate choice. In a small group, you receive the attention you need to truly learn, practice, and receive immediate feedback. No room full of people where you remain anonymous. At the end of the day, you complete an online evaluation — ensuring the quality of every training remains guaranteed.

The day is fully catered: lunch is included and parking is free.

Who is this field sales training for?

For field sales representatives who know there is more to it — more new customers, more closed deals, and more control in every conversation with the client. And for sales managers who want to transform their field team from visiting salespeople into technical salespeople who deliver results.

The best sales trainer in the Netherlands — 30 years of experience

I am Graham Hulsebos, recognized by peers and clients as the best sales trainer in the Netherlands. With 30 years of experience, I offer no theory and no vague tips on relationship management. I provide a down-to-earth system that will enable you to work differently in every customer sales conversation starting tomorrow.

Claim your spot in the Field Sales Masterclass — the sales training for field sales professionals who want to capitalize on every opportunity.