Service Design

A practical, online training course covering the basics in service design in which you will learn how to ensure the design and delivery of optimal digital product-service experiences to customers.

Are you involved in managing and designing services with a digital core, and struggling with questions like:

• What’s a good service and why?
• What are the key principles of service design?
• How to get insights from users?
• How to translate insights into service concepts?
• How to turn concepts into new service solutions?
• What is a good service design deliverable?

In this virtually interactive training, you will gain answers to these questions and learn the methods and techniques needed to create an optimal service experience for your customers. We will work with an illustrative case, allowing you to gain hands-on experience and knowledge.

Participating in this training will help you to:

• Frame your service challenge
• Gain 'deep' customer insights through optimal research techniques
• Translate insights into inputs for the design phase
• Practice ideation and co-design techniques such as the lotus blossom, storytelling and user journey mapping.
• Create and present the high-level concept of your service
• Provide a management-level overview of how the service can be brought to life
• Prototype and test the service before the actual development and implementation
• Translate your design into an actionable deliverable