Executive Master Media Innovation

Executive Master Media Innovation in 1 year

The programme
Every day, people in the commercial media industry aim to design creative and original media
products that are profitable, technologically refined, and that engage their audiences in
completely new ways. This means that media products are much more than just creative ideas.
They are the result of a collective effort in which knowledge about ICT and programming, media
theory, communication studies, marketing and business is linked together.

Innovation
Innovation in the creative media industry is a hot topic in many countries. Up until now, however,
there is a persistent lacuna. Innovators have not yet been successful in establishing an integral
academic approach that is directly relevant to the digital media industry. In close cooperation
with international partners, NHTV Breda therefore has developed this executive master's
programme, which will bridge the gap between theory and practice in digital media studies.

Theory as a design tool
Next to the delivery of top class post-graduates, the purpose of this executive master’s programme
Media Innovation is to give media professionals the ability to ‘bring something new into use’. In their final project, students will develop, prototype and (pre-)produce media innovations.

To enable this, NHTV has built up an international network of researchers and media
professionals demonstrating the ability to put original ideas into use within their respective
fields of knowledge.

Unique approach
The executive master in Media Innovation is an international study programme with lecturers
from across academic and commercial communities in the field of digital media. The programme
has a unique, multidisciplinary approach. Not only will it train you to acquire analytical skills,
teach you to look beyond the surface of digital media and distinguish crucial digital processes.
But it will also teach you to transform analytical insights into the building blocks by means of
which you can design tomorrow’s media products.

Themes
The programme covers 12 months and starts every year in August. It comprises five themes (45
ECTS) followed by a final graduation project (15 ETCS). The five themes are:
> Development of Media
> Media Theory
> Business Models
> Media Technology
> Communication Studies