AI+ Microsoft 365 Copilot Marketing Specialty™

Master AI-Enhanced Marketing Excellence with Microsoft 365 Copilot

Learn how to use AI to transform modern marketing by aligning AI-driven strategies with business objectives, increasing customer engagement, and improving campaign performance. Leverage machine learning and generative AI to predict content trends, optimize messaging, automate campaign planning, and deliver personalized experiences. Discover how AI enhances marketing operations by optimizing resources, forecasting content demand, and reducing costs. Gain practical experience with AI-powered customer insights, sentiment analysis, and real-time analytics to support faster, data-driven decisions. Build intelligent dashboards that automate reporting, measure campaign performance, and turn marketing data into actionable business insights.

Module 1: Introduction to Microsoft 365 Copilot & AI in Marketing

• 1.1 The Rise of AI in Marketing
• 1.2 Meet Microsoft 365 Copilot for Marketing
• 1.3 Copilot & Microsoft Graph: Secure Brand and Data Integration
• 1.4 Intro to Responsible AI in Marketing
• 1.5 Case Study: Pulse Creative Agency

Module 2: Core Copilot Skills for Marketing

• 2.1 Introduction to Microsoft 365 Copilot
• 2.2 Creating Ad Copy and Campaign Messages
• 2.3 Campaign Presentation Design
• 2.4 Blog & Social Media Content Creation
• 2.5 Case Study: BrandHive

Module 3: Advanced Copilot Applications in Marketing

• 3.1 Generating A/B Testing Variations
• 3.2 Personalized Email Campaigns
• 3.3 Using Copilot for Market Trend Analysis
• 3.4 Case Study: FreshWave Foods

Module 4: Copilot Studio Agent for Marketing

• 4.1 Introduction to Copilot Studio
• 4.2 Designing a Content Request Agent
• 4.3 Building a Brand Guidelines Q&A Agent
• 4.4 Case Study

Module 5: Optimizing Copilot in Marketing

• 5.1 Prompt Refinement for Tone and Messaging
• 5.2 Integrating Copilot with Analytics Dashboards
• 5.3 Case Study: AdSphere

Module 6: Responsible AI with Copilot — Policy, Safety & Trust

• 6.1 Principles in Practice
• 6.2 Data Protection & Compliance
• 6.3 Bias, Hallucination & Human Oversight
• 6.4 Operationalizing Responsible AI

Module 7: Capstone Project — End-to-End Marketing with Copilot

• 7.1 Introduction and Aim of the Capstone
• 7.2 Project Overview and Learning Objectives
• 7.3 Tools Used
• 7.4 Detailed Step-by-Step Hands-On Guide

Tools you will explore

• Microsoft 365 Copilot
• Microsoft Copilot Studio
• Azure OpenAI Service
• Microsoft Graph
• Power BI
• Docker
• Jenkins
• Amazon Web Services (AWS)
• Google Cloud
• IBM Cloud
• Microsoft Entra ID
• Microsoft Azure
• Microsoft Purview
• Power Automate
• Terraform
• Kubernetes
• GitHub Actions
• Ansible
• Prometheus
• Grafana

Online proctored exam included, with one free retake.
Exam format: 50 questions, 70% passing, 90 minutes, online proctored exam

Access to all materials and exams is provided for 365 days after delivery.

Instructor-led OR Self-paced course + Official exam + Digital badge