Consumer Behaviour

Type product

Consumer Behaviour

Perlego
Logo van Perlego
Opleiderscore: starstarstarstar_borderstar_border 6 Perlego heeft een gemiddelde beoordeling van 6 (uit 1 ervaring)

Tip: meer info over het programma, prijs, en inschrijven? Download de brochure!

Beschrijving

What do some of the greatest minds like Warren Buffet, Bill Gates and Oprah Winfrey do? They read, a lot. Remember, learning does not end at school or university. At Perlego (The Spotify for Books) we have created an online learning platform which fosters continuous lifelong learning and self-development. By offering unlimited access to more than 250,000 books that range from business to engineering and technology you can freely explore academic, self-development and non-fiction best-sellers. With our mobile app, you can read and highlight anything, anywhere at anytime.

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J.Bamossy, Søren T. Askegaard and Margaret K. Hogg

Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.

The book link…

Lees de volledige beschrijving

Veelgestelde vragen

Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.

Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: Innovatie, Duurzaamheid, Leiderschap, Innovatieve marketing en Innovatiemanagement.

What do some of the greatest minds like Warren Buffet, Bill Gates and Oprah Winfrey do? They read, a lot. Remember, learning does not end at school or university. At Perlego (The Spotify for Books) we have created an online learning platform which fosters continuous lifelong learning and self-development. By offering unlimited access to more than 250,000 books that range from business to engineering and technology you can freely explore academic, self-development and non-fiction best-sellers. With our mobile app, you can read and highlight anything, anywhere at anytime.

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J.Bamossy, Søren T. Askegaard and Margaret K. Hogg

Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.

The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways:

  • Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities.
  • Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance ofconsumer behaviourissues to their everyday work.
  • Brandnew Case studies about European companies and topics give deep insights into the world of consumer behaviour.
  • New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition.
  • Online materials including multiple-choice questions andlinks to useful websites are available on the book's website at www.pearsoned.co.uk/solomon

About the authors

Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of ConsumerBehaviour at the Manchester Business School, The University of Manchester.In addition to this book, he is also the co-author ofthe widely used textbook, Marketing: Real People, Real Decisions.

Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.

Søren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense.

Margaret K. Hogg, Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

Blijf op de hoogte van nieuwe ervaringen

Er zijn nog geen ervaringen.

Deel je ervaring

Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.

Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.

Download gratis en vrijblijvend de informatiebrochure

Aanhef
(optioneel)
(optioneel)
(optioneel)
(optioneel)
(optioneel)

Heb je nog vragen?

(optioneel)
We slaan je gegevens op om je via e-mail en evt. telefoon verder te helpen.
Meer info vind je in ons privacybeleid.