Essentials of Marketing Research, Global Edition

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Essentials of Marketing Research, Global Edition

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What do some of the greatest minds like Warren Buffet, Bill Gates and Oprah Winfrey do? They read, a lot. Remember, learning does not end at school or university. At Perlego (The Spotify for Books) we have created an online learning platform which fosters continuous lifelong learning and self-development. By offering unlimited access to more than 250,000 books that range from business to engineering and technology you can freely explore academic, self-development and non-fiction best-sellers. With our mobile app, you can read and highlight anything, anywhere at anytime.

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles– Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation –author Naresh Malhotra co…

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What do some of the greatest minds like Warren Buffet, Bill Gates and Oprah Winfrey do? They read, a lot. Remember, learning does not end at school or university. At Perlego (The Spotify for Books) we have created an online learning platform which fosters continuous lifelong learning and self-development. By offering unlimited access to more than 250,000 books that range from business to engineering and technology you can freely explore academic, self-development and non-fiction best-sellers. With our mobile app, you can read and highlight anything, anywhere at anytime.

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles– Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation –author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

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