Tourism Planning and Destination Marketing

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Beschrijving

What do some of the greatest minds like Warren Buffet, Bill Gates and Oprah Winfrey do? They read, a lot. Remember, learning does not end at school or university. At Perlego (The Spotify for Books) we have created an online learning platform which fosters continuous lifelong learning and self-development. By offering unlimited access to more than 250,000 books that range from business to engineering and technology you can freely explore academic, self-development and non-fiction best-sellers. With our mobile app, you can read and highlight anything, anywhere at anytime.

This book provides an in-depth understanding of the tourism marketing environment, destination branding, distribution channels, etourism, digital media and sustainable and responsible tourism practices, among other topics. It is a useful guide for tourism marketers, including destination management organisations (DMOs) who are increasingly using innovative tools, including ubiquitous technologies, to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, techn…

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What do some of the greatest minds like Warren Buffet, Bill Gates and Oprah Winfrey do? They read, a lot. Remember, learning does not end at school or university. At Perlego (The Spotify for Books) we have created an online learning platform which fosters continuous lifelong learning and self-development. By offering unlimited access to more than 250,000 books that range from business to engineering and technology you can freely explore academic, self-development and non-fiction best-sellers. With our mobile app, you can read and highlight anything, anywhere at anytime.

This book provides an in-depth understanding of the tourism marketing environment, destination branding, distribution channels, etourism, digital media and sustainable and responsible tourism practices, among other topics. It is a useful guide for tourism marketers, including destination management organisations (DMOs) who are increasingly using innovative tools, including ubiquitous technologies, to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This authoritative publication provides a thorough literature review and explains tourism planning and destination marketing theory in a simple and straightforward manner - for the benefit of scholars, researchers, advanced undergraduate and post-graduate students. Furthermore, this textbook is also relevant to industry practitioners, including consultants, senior executives and managers, who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.

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