Co-creation and Stakeholder Engagement

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Opleiderscore: starstarstarstarstar_half 9 Rotterdam School of Management, Erasmus University - Executive Education heeft een gemiddelde beoordeling van 9 (uit 14 ervaringen)

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Startdata en plaatsen

placeRotterdam
8 dec. 2020 tot 10 dec. 2020
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Beschrijving

Innovation is the key driver for sustained profitable growth in any organization. However, most of of the traditional market research tecniques and tools used in innovation funnels have very important limitations. Additionally, the traditional inside-out approach to innovation produces low returns on investment. Moreover, most of the companies don’t know how to build a succesful innovation strategy and a balanced portfolio of innovations.

This is why organizations need to adopt more open and collaborative approaches to innovation capable of increasing the return on their investments. They also need to know how to build a strategic portfolio of innovations that adequately balances the differ…

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Innovation is the key driver for sustained profitable growth in any organization. However, most of of the traditional market research tecniques and tools used in innovation funnels have very important limitations. Additionally, the traditional inside-out approach to innovation produces low returns on investment. Moreover, most of the companies don’t know how to build a succesful innovation strategy and a balanced portfolio of innovations.

This is why organizations need to adopt more open and collaborative approaches to innovation capable of increasing the return on their investments. They also need to know how to build a strategic portfolio of innovations that adequately balances the different innovation typologies (category creations, renovations, and line extensions) and that fosters sustained profitable growth.

This is a very strategic course that aims to focus on how brands can innovate collaboratively together with their customers and other stakeholders to achieve higher returns on investment. Co-creation allows companies to become truly customer centric and to build and develop, together with their customers, new valuable products and services. The course also emphasizes the importance of building a strategic portfolio of innovations capable of fueling sustained profitable growth. In order to do so, the course will cover the following topics:

  • Topic 1: What is co-creation?
  • Topic 2: Managing the co-creation process
  • Topic 3: Barriers and key success factors to co-creation
  • Topic 4: Brand-driven innovation

Brief overview of the course programme

Day 1: Tuesday, 8 December 2020

  • Introduction
  • The era of co-creation
  • Category creation: The key innovation typology
  • The three-wave strategy: Achieving sustained profitable growth
  • Case study Case 1

Day 2: Wednesday, 9 December 2020

  • Class discussion of the previous case study
  • The CCO and co-creation
  • How to manage a co-creation process
  • Team discussion of Case 2

Day 3: Thursday, 10 December 2020

  • Review of day 2
  • Class discussion of Case 2
  • Guest lecture
  • Integrative session
  • Co-creative wrap-up session

This masterclass is led by Dr. Oriol Iglesias.

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

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