Interne Communicatie (Employee Communication)

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Tijdsduur
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Beschrijving

Employees have long been recognized as the No. 1 stakeholder for organizations. With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. How to attract, retain, motivate, and engage talent to lead these disruptions have become pressing issues for global business leaders. The workplace dynamics and culture of today have shifted as millennials and Gen Z enter the workplace. The line between internal and external is blurred by technological advancements. Internal stakeholders’ voices can be easily amplified and travel across borders in real time. Communicati…

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Nog niet gevonden wat je zocht? Bekijk deze onderwerpen: Interne communicatie, Groepsgedrag, Samenwerken, Vergaderen en Mediation.

Employees have long been recognized as the No. 1 stakeholder for organizations. With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. How to attract, retain, motivate, and engage talent to lead these disruptions have become pressing issues for global business leaders. The workplace dynamics and culture of today have shifted as millennials and Gen Z enter the workplace. The line between internal and external is blurred by technological advancements. Internal stakeholders’ voices can be easily amplified and travel across borders in real time. Communication starts from within. How to leverage employee ambassadorship and brand advocacy, capitalize on the power of emerging technologies, and mitigate potential issues have become a new challenge for employee communication professionals.

This Master Class is designed to energize your employee communications and enhance your management communication skills by integrating theories, recent research insights, and practices, as well as current issues and cases into a comprehensive guide for best practices in employee commu­nications.

Learning Objectives
You will be introduced to strategies and principles of effective employee communication informed by theories and recent research insights.

  • You will compare different channels and tactics in reaching and engaging employees.
  • You will learn about how to counsel organizational leaders such as the C-Suite and supervisors to communicate effectively.
  • You will examine the contribution of communication in strategic alignment, employee engagement, and culture building.
  • You will develop a standard of excellence in employee communications by analysing award-winning cases.
  • You will be able to create an employee communication campaign applying strategic and creative thinking, a comprehensive toolkit, and measure its effectiveness.

Brief overview of the course programme

Day 1: 

  • Introduction
  • Evolving practices of employee communication
  • Current trends and issues in employee communication
  • Guest lecture
  • Harnessing the power of strategic communication to manage change
  • Case study

Day 2: 

  • Cultivating an effective corporate culture
  • Culture workshop
  • Walking the talk: The role of leadership communication 
  • Guest lecture

Day 3: 

  • Evolving communication landscape and mechanics of internal social media
  • Guest lecture
  • Campaign planning, implementation, and evaluation
  • Group discussion of class project

This masterclass is led by Dr Rita Men.

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

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