Strategic Account Management

Tijdsduur
Startdatum en plaats
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Startdata en plaatsen

Rotterdam
11 jun. 2019 tot 13 jun. 2019
Rotterdam
11 nov. 2019 tot 13 nov. 2019

Beschrijving

During the three day Strategic Account Management programma you will gain the knowledge and practical skills you need to confidently manage long-term strategic relationships with your key clients.

Your key customers are smarter and more sophisticated than ever. They need – and want – a savvy sparring partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer relationships in this new context, with confidence.

During the programme, designed by RSM Executive Education and the Account Management Center (AMC), you will investigate the role of strategic account m…

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Veelgestelde vragen

Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

During the three day Strategic Account Management programma you will gain the knowledge and practical skills you need to confidently manage long-term strategic relationships with your key clients.

Your key customers are smarter and more sophisticated than ever. They need – and want – a savvy sparring partner with the ability to work effectively across regions, business units and functions. During our three-day Strategic Account Management programme, you will learn how to manage your customer relationships in this new context, with confidence.

During the programme, designed by RSM Executive Education and the Account Management Center (AMC), you will investigate the role of strategic account management, and learn practical skills to instil your company with a culture of strategic account management. This includes differentiating between strategic customers and other important customers, understanding how customers select their suppliers, how to create value with customers, and how to effectively drive the strategic account management plan forward in a practical way.

During the programme, you will:
*gain a comprehensive understanding of strategic account management challenges from internal and external perspectives
*learn the analytical, strategic and interpersonal skills required to manage key customers in a tough climate, including how to better recognise and define customer issues, and how to effectively communicate key messages across your customers' organisations
*develop your own action plan, tailored to your business situation

*receive coaching from leading professors and executives from top multinationals
*share the latest knowledge and experiences with peers, and extend your professional network.

This highly interactive programme combines short lectures with case discussions, brief assignments and plenary discussions. The programme also has customised elements; you can send us your business case and specific questions relating to strategic account management, which you can discuss with faculty during the programme.

Strategic Account Management is a three-day programme.

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

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Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.

Heb je een vraag? Onze adviseurs helpen je graag. Bel ons op 085 7440830 of e-mail naar info@springest.nl.

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