Summer Course in Corporate Communication

Niveau
Tijdsduur
Locatie
Op locatie
Startdatum en plaats
Logo van Rotterdam School of Management, Erasmus University - Executive Education
Opleiderscore: starstarstarstarstar_half 9 Rotterdam School of Management, Erasmus University - Executive Education heeft een gemiddelde beoordeling van 9 (uit 14 ervaringen)

Tip: meer info over het programma, prijs, en inschrijven? Download de brochure!

Startdata en plaatsen

placeRotterdam
21 jun. 2021 tot 25 jun. 2021
Vol
check_circle Startgarantie

Beschrijving

The five-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career. During this course you will explore:

Strategic Corporate Communication
Corporate Branding
Strategic Reputation Management
Organisational Identity
Leadership in Corporate Communication

Testimonials
"I really enjoyed the Executive Summer Course…

Lees de volledige beschrijving

Veelgestelde vragen

Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.

The five-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career. During this course you will explore:

Strategic Corporate Communication
Corporate Branding
Strategic Reputation Management
Organisational Identity
Leadership in Corporate Communication

Testimonials
"I really enjoyed the Executive Summer Course in Corporate Communication thanks to the highly qualified professors and spokespersons of international organisations which operate in complex environments. It was also very inspiring to meet and collaborate with other communication professionals."
Laurens Ohlenroth - Communications Manager at Nederlandse Spoorwegen (NS)

"As a communications professional, one never stops learning because our field is in a constant state of flux. Academic theory and practical knowledge are closely intertwined in this course. It was very valuable for me to get in contact with other professionals and to learn from one another."
Karin Ooms – Business Partner Communication at KLM

Brief overview of the (provisionary) course programme

Day 1: Monday, 21 June 2021

  • Strategic communication: How to play the game and create value for your organisation

  • Interactive session
  • Management tools to define your role and set communication goals

  • Case study

Day 2: Tuesday, 22 June 2021

  • Introduction to brands and their symbolic power

  • Case study
  • Brand portfolio management: the product brand vs. the corporate brand

  • Case study
  • How to shape the strategy that drives your communication

Day 3: Wednesday, 23 June 2021

  • Theoretical Foundations in Reputation Management

  • A systems approach to reputation (risk) management
  • Future trends: the evolving role of corporate relations in stewarding corporate reputations

Day 4: Thursday, 24 June 2021

  • Foundations of Corporate Communication:
  • Workshop: Analysing organisational identity

  • Guest lecture

Day 5: Friday, 25 June 2021

  • Leadership: The Essence from Personal Leadership
  • Workshop personal leadership
  • Wrap-up
  • Explantion of the assignment

Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.

Blijf op de hoogte van nieuwe ervaringen

Er zijn nog geen ervaringen.

Deel je ervaring

Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.

Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.

Vraag nu gratis en vrijblijvend informatie aan:

Aanhef
(optioneel)
(optioneel)
(optioneel)
(optioneel)
(optioneel)
(optioneel)
(optioneel)
(optioneel)
We slaan je gegevens op, en delen ze met Rotterdam School of Management, Erasmus University - Executive Education, om je via e-mail en evt. telefoon verder te helpen. Meer info vind je in ons privacybeleid.