Summer Course in Corporate Communication

The four-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.

After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career. During this course you will explore:

Strategic Corporate Communication
Corporate Branding
Strategic Reputation Management
Organisational Identity

Testimonials
"I really enjoyed the Executive Summer Course in Corporate Communication thanks to the highly qualified professors and spokespersons of international organisations which operate in complex environments. It was also very inspiring to meet and collaborate with other communication professionals."
Laurens Ohlenroth - Communications Manager at Nederlandse Spoorwegen (NS)

"As a communications professional, one never stops learning because our field is in a constant state of flux. Academic theory and practical knowledge are closely intertwined in this course. It was very valuable for me to get in contact with other professionals and to learn from one another."
Karin Ooms – Business Partner Communication at KLM

Brief overview of the course programme

Day 1: 

• Strategic communication: How to play the game and create value for your organisation
• Interactive session
• Management tools to define your role and set communication goals
• Case study

Day 2: 

• Introduction to brands and their symbolic power
• Case study
• Brand portfolio management: the product brand vs. the corporate brand
• Case study
• How to shape the strategy that drives your communication

Day 3: 

• A systems approach to reputation (risk) management
• Future trends: the evolving role of corporate relations in stewarding corporate reputations
• Corporate Story

Day 4: 

• Foundations in Reputation Management
• Reputation management strategy
• Workshops

Day 5: 

• Organisational identity
• Workshop: Analysing organisational identity
• Guest lecture
• Wrap-up