Summer Course in Corporate Communication
Startdata en plaatsen
placeRotterdam 21 jun. 2021 tot 25 jun. 2021check_circle Startgarantie |
Beschrijving
The five-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.
After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career. During this course you will explore:
Strategic Corporate Communication
Corporate Branding
Strategic Reputation Management
Organisational Identity
Leadership in Corporate Communication
Testimonials
"I really enjoyed the Executive Summer Course…
Veelgestelde vragen
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
The five-day Summer Course is a must-attend course for professionals with an interest in corporate communication. You will be presented with the latest developments, insights, and best practices in corporate communication and business administration from our academic faculty and visiting business practitioners.
After the course, you will be able to put your new knowledge, ideas and insights into practice for the benefit of your organisation and your career. During this course you will explore:
Strategic Corporate Communication
Corporate Branding
Strategic Reputation Management
Organisational Identity
Leadership in Corporate Communication
Testimonials
"I really enjoyed the Executive Summer Course in Corporate
Communication thanks to the highly qualified professors and
spokespersons of international organisations which operate in
complex environments. It was also very inspiring to meet and
collaborate with other communication professionals."
Laurens Ohlenroth - Communications Manager at Nederlandse
Spoorwegen (NS)
"As a communications professional, one never stops learning
because our field is in a constant state of flux. Academic theory
and practical knowledge are closely intertwined in this course. It
was very valuable for me to get in contact with other professionals
and to learn from one another."
Karin Ooms – Business Partner Communication at KLM
Brief overview of the (provisionary) course programme
Day 1: Monday, 21 June 2021
-
Strategic communication: How to play the game and create value for your organisation
- Interactive session
-
Management tools to define your role and set communication goals
- Case study
Day 2: Tuesday, 22 June 2021
-
Introduction to brands and their symbolic power
- Case study
-
Brand portfolio management: the product brand vs. the corporate brand
- Case study
- How to shape the strategy that drives your communication
Day 3: Wednesday, 23 June 2021
-
Theoretical Foundations in Reputation Management
- A systems approach to reputation (risk) management
-
Future trends: the evolving role of corporate relations in stewarding corporate reputations
Day 4: Thursday, 24 June 2021
- Foundations of Corporate Communication:
-
Workshop: Analysing organisational identity
- Guest lecture
Day 5: Friday, 25 June 2021
- Leadership: The Essence from Personal Leadership
- Workshop personal leadership
- Wrap-up
- Explantion of the assignment
Alumni from RSM and Erasmus University Rotterdam receive a 10% discount on selected programmes. Contact our programme advisor for more information.
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Deel je ervaring
Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.