Running a consumer PR campaign
Beschrijving
WELCOME TO
LEWIVERSITY
Virtually, on-demand and in-person. LEWIVERSITY is a dedicated marketing training programme. Hosted by industry experts, our courses are based on practical applications in the real world.
Develop the skills you need to drive an effective communications strategy in our PR MODULE. Covering a wide range of topics from media relations and executive profiling to crisis communications and storytelling, learn from industry experts with decades of real-world experience.
Running a consumer PR campaign 101
This course covers PR campaigns focused on consumers. These types of campaigns can help change the public perception, build brand recognition and achieve different business…
Veelgestelde vragen
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
WELCOME TO
LEWIVERSITY
Virtually, on-demand and in-person. LEWIVERSITY is a dedicated marketing training programme. Hosted by industry experts, our courses are based on practical applications in the real world.
Develop the skills you need to drive an effective communications strategy in our PR MODULE. Covering a wide range of topics from media relations and executive profiling to crisis communications and storytelling, learn from industry experts with decades of real-world experience.
Running a consumer PR campaign 101
This course covers PR campaigns focused on consumers. These types of campaigns can help change the public perception, build brand recognition and achieve different business objectives.
The learning objectives in the course cover the following:
- How consumer PR campaigns form part your communication strategy.
- Approach to target these adudiences.
- Different ways to tell your story.
The instructor of this course is Merel Dudok van Heel, Head of Consumer at TEAM LEWIS. A skilled leader specialising in consumer PR, and leading the way for our team in Amsterdam.
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