Business Communication & Digital Media - Voltijd

Bestudeer hoe digitale media de communicatie tussen bedrijven en hun klanten en andere stakeholders beïnvloeden en verdiep je in de mogelijkheden die deze middelen bieden voor de interne communicatieIn the Master's track in Business Communication and Digital Media you will focus on learning important aspects of internal and external business communication of organizations

In the Master's track Business Communication and Digital Media you will focus on communication issues in the area of business communications. In this program you will acquire new knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and learn the principles of modern marketing communications. You will also study with a theoretical solid and practical focus on how to use digital media and be able to answer questions such as, what is the most convenient way of of communicating with customers? How do organizations manage a crisis situation? Furthermore, you will gain a better understanding of communications and managing a crisis situation, dealing with the media, and how to improve an organizational image through communications.