Amazon
Amazon
Beschrijving
Amazon (2019) investigates the rise of the most disruptive online retailer of the twenty-first century, from humble online bookstore to global business empire. Drawing on industry data and insider knowledge, retail experts Natalie Berg and Miya Knights explain why Amazon dominates today’s e-commerce market, how it will continue to revolutionize retail, and what other businesses can do to keep up.
Who should read
Aspiring business strategists and marketing experts Anyone wondering how their business can thrive in an Amazon world Online shoppers interested in the future of retail
About the author
Natalie Berg is a British retail expert and consultant specializing in merchandising, pricing, and…
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Amazon (2019) investigates the rise of the most disruptive online retailer of the twenty-first century, from humble online bookstore to global business empire. Drawing on industry data and insider knowledge, retail experts Natalie Berg and Miya Knights explain why Amazon dominates today’s e-commerce market, how it will continue to revolutionize retail, and what other businesses can do to keep up.
Who should read
Aspiring business strategists and marketing experts Anyone wondering how their business can thrive in an Amazon world Online shoppers interested in the future of retail
About the author
Natalie Berg is a British retail expert and consultant specializing in merchandising, pricing, and shopper-centricity. She is the former Global Research Director at Planet Retail and runs the consultancy NBK Retail. Her co-author Miya Knights is Head of Industry Insight at digital-marketing company Eagle Eye.
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