Communicate in a Crisis
Communicate in a Crisis
Beschrijving
Communicate in a Crisis (2019) explores how brands can communicate sensitively and effectively in a crisis. Author Kate Hartley explains why consumers connect so intimately with brands, and why social media is a threat to businesses. She also offers valuable advice for how to execute a crisis communication plan.
Who should read
PR and marketing professionals Businesses recovering from a crisis Leaders seeking to develop crisis management skills
About the author
Kate Hartley has over 25 years’ experience working in PR, reputation management, and crisis communications. She is the cofounder of Polpeo, an organization that trains brands on how to manage crises that play out online.
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Communicate in a Crisis (2019) explores how brands can communicate sensitively and effectively in a crisis. Author Kate Hartley explains why consumers connect so intimately with brands, and why social media is a threat to businesses. She also offers valuable advice for how to execute a crisis communication plan.
Who should read
PR and marketing professionals Businesses recovering from a crisis Leaders seeking to develop crisis management skills
About the author
Kate Hartley has over 25 years’ experience working in PR, reputation management, and crisis communications. She is the cofounder of Polpeo, an organization that trains brands on how to manage crises that play out online.
Deel je ervaring
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