Guerrilla Marketing
Guerrilla Marketing
Beschrijving
Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.
Who should read
Anyone who wants to market effectively with a small budget Anyone interested in the marketing practices that have emerged with the digital age Entrepreneurs and marketing professionals
About the author
Jay Conrad Levinson is known for coining the term “guerrilla marketing.” He has worked on successful marketing campaigns for the likes of Mercedes, Visa and Rolling Stone, and was also responsible for developing the iconic Marlboro Man.
Veelgestelde vragen
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Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.
Who should read
Anyone who wants to market effectively with a small budget Anyone interested in the marketing practices that have emerged with the digital age Entrepreneurs and marketing professionals
About the author
Jay Conrad Levinson is known for coining the term “guerrilla marketing.” He has worked on successful marketing campaigns for the likes of Mercedes, Visa and Rolling Stone, and was also responsible for developing the iconic Marlboro Man.
Deel je ervaring
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