Messengers
Messengers
Beschrijving
Messengers (2019) is a fascinating exploration of why we listen to, follow, or believe in some people but not others. It explains why thoughtful experts are sometimes ignored in favor of confident blowhards. And it reveals why apparently irrelevant details, like the color of someone’s lipstick or the roundness of their face, can make a huge difference to how we respond to them.
Who should read
Communicators who want to step up their influence Professionals who want to be more persuasive Anyone who wants to find more ways to connect with the people in their lives
About the author
Stephen Martin is the CEO of Influence at Work, a consulting firm. He leads a Columbia University executive edu…
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Messengers (2019) is a fascinating exploration of why we listen to, follow, or believe in some people but not others. It explains why thoughtful experts are sometimes ignored in favor of confident blowhards. And it reveals why apparently irrelevant details, like the color of someone’s lipstick or the roundness of their face, can make a huge difference to how we respond to them.
Who should read
Communicators who want to step up their influence Professionals who want to be more persuasive Anyone who wants to find more ways to connect with the people in their lives
About the author
Stephen Martin is the CEO of Influence at Work, a consulting firm. He leads a Columbia University executive education program in behavioral science and is a million-selling author of Yes! 50 Secrets from the Science of Persuasion. Joseph Marks is a doctoral researcher in experimental psychology at University College London who has written for the New York Times and The Guardian.
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