Positioning
Positioning
Beschrijving
Positioning has become one of the most renowned, best-selling books about marketing strategies in the last few decades. It describes a revolutionary marketing concept developed by the authors in the 1970s after it became clear that classic advertising was no longer effective due to an increase in media and competition. Positioning focuses on how to position your product in the market to become an industry leader.
Who should read
Anyone who wants to read one of the most influential books on marketing Anyone who wants to create and market a product successfully Anyone interested in the function of modern advertising and how it’s portrayed to the customer
About the author
Al Ries and Jack Trout…
Veelgestelde vragen
Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.
Positioning has become one of the most renowned, best-selling books about marketing strategies in the last few decades. It describes a revolutionary marketing concept developed by the authors in the 1970s after it became clear that classic advertising was no longer effective due to an increase in media and competition. Positioning focuses on how to position your product in the market to become an industry leader.
Who should read
Anyone who wants to read one of the most influential books on marketing Anyone who wants to create and market a product successfully Anyone interested in the function of modern advertising and how it’s portrayed to the customer
About the author
Al Ries and Jack Trout are the co-founders of the marketing company Trout & Partners. Together they coined the term “positioning” as a way to utilize a position in the marketplace to sell a product. Ries first worked in advertising at General Motors and has published multiple books including The 22 Immutable Laws of Branding. Trout and Ries also co-wrote the marketing classic Marketing Warfare.
Deel je ervaring
Heb je ervaring met deze cursus? Deel je ervaring en help anderen kiezen. Als dank voor de moeite doneert Springest € 1,- aan Stichting Edukans.Er zijn nog geen veelgestelde vragen over dit product. Als je een vraag hebt, neem dan contact op met onze klantenservice.